Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
POSITIV has begun to gain some serious momentum in the past years. They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights. The great thing about this board is that it includes MiniLogo bearings and other pro brand parts. The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market. The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.
In most cases, it is available in black but you can also find clear ones that are ideal for you if you want to show a specific logo. Another nice choice that you have is the die-cut grip tape, which works in displaying the color or design of the deck beneath it. Make sure to choose a grip tape at a size, which perfectly suits your skateboard’s deck.
Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).