Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
Manufacturers started to experiment with more exotic composites and metals, like fiberglass and aluminium, but the common skateboards were made of maple plywood. The skateboarders took advantage of the improved handling of their skateboards and started inventing new tricks. Skateboarders, most notably Ty Page, Bruce Logan, Bobby Piercy, Kevin Reed, and the Z-Boys started to skate the vertical walls of swimming pools that were left empty in the 1976 California drought. This started the "vert" trend in skateboarding. With increased control, vert skaters could skate faster and perform more dangerous tricks, such as slash grinds and frontside/backside airs. This caused liability concerns and increased insurance costs to skatepark owners, and the development (first by Norcon, then more successfully by Rector) of improved knee pads that had a hard sliding cap and strong strapping proved to be too-little-too-late. During this era, the "freestyle" movement in skateboarding began to splinter off and develop into a much more specialized discipline, characterized by the development of a wide assortment of flat-ground tricks.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
POSITIV has begun to gain some serious momentum in the past years.  They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights.  The great thing about this board is that it includes MiniLogo bearings and other pro brand parts.  The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market.  The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.[83][83][84][86][87]

In most cases, it is available in black but you can also find clear ones that are ideal for you if you want to show a specific logo. Another nice choice that you have is the die-cut grip tape, which works in displaying the color or design of the deck beneath it. Make sure to choose a grip tape at a size, which perfectly suits your skateboard’s deck.


Real’s video output continued with Kicked out of Everywhere (1999), Real to Reel (2001) and Seeing Double (2002). Following these full-length releases Real adopted a different approach to video making with a number of shorter tour-based and remix video releases which chimed with the shorter attention spans of the Internet generation – these include titles such as Real ‘Remix Project V1.1 (2007) and Real ‘From the Vaults V.1 (2007).
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
×