Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Powell Peralta has gained increasing popularity in the 1980s, when skateboarding became an increasingly more sought-after action sports. Since then, they have been developing skateboards tailored to customers, taking reviews and critiques into consideration every time they were building a new model. The Powell Golden Dragon is a direct result of such careful consideration and tailored-modeling.
The most common shape in skateboarding is called a popsicle shape. It has a curved tail and nose and features concave, which gives the board it’s shape. New skateboarders looking to learn how to carve, push, ollie, kickflip, and grind boxes, ledges, and rails should start with a popsicle shape. If you’re interested in knowing, we explain selecting a board by width, riding style, and board shape in the skateboard decks section of the buyer’s guide.
Jump up ^ Williamson, Elizabeth (October 11, 2013). "Skateboarders See a (Kick) Flip Side to the Government Closing: With Washington Plazas Empty and Patrols Down, a Banned Sport Is Suddenly On" (video). The Wall Street Journal, U.S. Edition. Retrieved March 30, 2017. One positive thing about the gov't shutdown – spots at gov't buildings are now skateable – Darren Harper, Pro Skateboarder, via Facebook.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.

This board is an excellent option for beginners because of its simplicity and durability. The lightly concave design allows for simple turns but doesn’t require the rider to be an excellent navigator. You can start off riding this deck down the street and use it as you learn ollies, kickflips, and how to drop in to a half pipe. It will withstand it all and look good doing it.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
Today's skateboarders are founders in this sport—they're pioneers—they are the first. There is no history in Skateboarding—its being made now—by you. The sport is being molded and we believe that doing the right thing now will lead to a bright future for the sport. Already, there are storm clouds on the horizon with opponents of the sport talking about ban and restriction.[16]
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.

“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
101187 Killer Pads5boroABC Hat Co.AceAdidasAlien WorkshopAlltimersAlmostAltamontAndaleAnti-HeroArborAtlasBacon SkateboardsBakerBearBenny GoldBernBirdhouseBlack LabelBlindBlood OrangeBlood WizardBLVDBonesBones BearingsBrixtonBro StyleBronson Speed Co.BulletCaliberCanalChocolateChrystie NYCCloud RideClub MidniteColours CollectivConverseCortina Bearing Co.CreateCreatureCrupieDark SeasDarkroomDarkstarDB LongboardsDC ShoesDeath LensDeathwishDGKDial Tone Wheel Co.Diamond Supply CoDickiesDietaDivineDOGDont CareDooksDoom Sayers ClubDustersElementEmericaEnjoieSEtceteraEthikaEtniesEvisenFancy LadFKDFlipFootprint
The skateboard industry is as colorful and competitive as the sport itself.  It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community.  But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top.  It takes hands-on dedication and genuine passion for the sport.

Browsing decks online is best when you're looking the actual brand's website, rather than a retailer that carries a lot of different brands. The company site usually gives you a taste of what the brand is all about, in addition to what their decks look like. A lot of brands have their own skateboarding teams. If you happen to like a rider on a team, that can give you a strong connection to a brand (and they'll probably have a deck with your favorite rider's name on it). You also might be drawn to a particular philosophy of the brand or a specific design or construction feature used on their decks. For example, some companies are known for killer graphics, and some play around with different materials to give their decks unique performance characteristics. 
As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard.  The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely.  This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.
×