This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
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Skateboarders like things that aren't skateboarding, too, you know. Camping, fishing, motorcycles… Uh, skateboarding? Crap. Whatever. Pro skater Adrian Lopez founded Loser machine and the Dark Seas Division as a way to explore other facets of the culture through cool clothing. Loser Machine is a complete collection that goes far beyond that typical tees, jeans, and hats formula that many skate apparel brands rely on—leather motorcycle gloves, denim vests, and floral print button-downs are all evidence that this is a well-conceived project from a skater with good taste.
The ENJOI line of skateboards is made to professional standards, which means that not only are you getting a durable ride, but you’ll also get a skateboard made to handle a lot of situations. You can ride this board on the street, at the skate park, on trails, and more. These decks are made with a very consistent method that is ideal for trick riding, especially.

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“I just felt like it was a window of opportunity within my own career. I might be one of those lucky few who’d be able to do that, start my own brand and move on. That window of opportunity only upholds for so long in skateboarding before you miss your prime, so I’d be kicking myself in the ass five years from now looking back and saying ‘how come I didn’t capitalise on that? Here I am, an older skater and not in my prime anymore and I have nothing still connecting me to skateboarding’”

5BoroAlien WorkshopAll I NeedAlmostAluminatiAlvaAmerican NomadAnti HeroArborATM ClickBaconBakerBarfootBirdhouseBlack LabelBlankBlindBlood WizardBoulevardCharacterCheap Blank DecksChocolateClicheCodeCometConsolidatedCreatureDarkstarDB LongboardsDeathwishDemon SeedDevilleDGKDogtownDoomsayers ClubDusters CaliforniaEarthwingElementEnjoiEverseshExpedition OneF.S.C.Fancy LadFinesseFlipFoundationGirlGlobeGoodGravityGrizzlyHabitatHeavy MetalHeroinHolesomHosoiIllegal CivilizationJartKebbekKrookedLakeLandyachtzLife ExtensionLovesickLurkvilleLushMadridMalibu SurfSkatesMaxallureMeowMini LogoMoonshineMoonshine MFGMysteryOmenPizzaPlan BPocket PistolPoliticPowell PeraltaPreservationPrime HeritagePrimitivePrism SkateRayneRealRelianceRoad RiderSanta CruzSayshunSchmitt StixScumCo & SonsSector 9SeismicSend HelpShake JuntShipyard SkatesShortysShutSirenSk8mafiaSkate MentalSlaveSovrnStereoStreet PlantSuicidal SkatesThe Friend ShipThe Killing FloorTiredToy MachineVagrantVisionWar EffortWorld IndustriesWounded KneeZeroZoo York
Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.
Since Fine Artists Vol 1, Element have released numerous videos including Element – Third Eye View (1998), Element – Rise Up (2005) which focused on the brand’s European team, and more recently, the short video Element – Rise and Shine (2011) focusing on Element team rider Nyjah Huston. Element’s video output is unparalleled with releases from all over the globe – most of which can be found via the link above..

The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
This board is an excellent option for beginners because of its simplicity and durability. The lightly concave design allows for simple turns but doesn’t require the rider to be an excellent navigator. You can start off riding this deck down the street and use it as you learn ollies, kickflips, and how to drop in to a half pipe. It will withstand it all and look good doing it.
If you’re a beginner and you want a board that gives you a little of everything to discover, you cannot go wrong with this ENJOI board. You get everything you need, all ready to go out of the box, and made with professional-grade components. The ENJOI also earns points for having that classic cool artwork on the deck that makes it fun to show off at the park.
As Palace’s reputation began to grow, the brand added more riders, including ex-Stereo Skateboards pro Benny Fairfax, ex-Blueprint Skateboards pros Danny Brady and Chewy Cannon and Southbank mainstays Karim Bakhtaoui and Blondey McCoy. From the outset, Palace’s approach was to mix a core skate team with a heavy emphasis on soft goods which almost immediately propelled their appeal way beyond the confines of the skateboard market and expedited their growth into one of the biggest names in the street wear arena.
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Penny Skateboards have a reputation of exceeding customer expectations and have a growing fan base. People love their aesthetically pleasing, good functioning plastic skateboards which are also, by the way, best skateboards for beginners. Their plastic formula for skateboard decks makes their decks stronger and more flexible than all other plastic skateboards. Its light weight and small size makes it easier to use for beginners and kids alike. Moreover, Penny is also famous for the variety of skateboards that it provides ranging from their classic skateboards to their glow series, graphic and metallic fade skateboards. We saved the best for the last; you can even design your own Penny skateboard!
Powell Peralta is a brand that has been around since the late 1970s. The Powell Golden Dragon has been on the market for over four decades now, and its popularity hasn’t decreased. It’s easy to see why even legends like Steve Caballero recommend these skateboards. Powell is known for having boards that fit every age range and skill level, satisfying the needs of many. It’s also probably the reason as to why the product is surrounded by 5-star reviews.
In most cases, it is available in black but you can also find clear ones that are ideal for you if you want to show a specific logo. Another nice choice that you have is the die-cut grip tape, which works in displaying the color or design of the deck beneath it. Make sure to choose a grip tape at a size, which perfectly suits your skateboard’s deck.

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If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
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