What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
Longboards are often 8 to 12 inches longer than a standard skateboard. That added length makes them more stable for long rides or high speed downhill runs. Available in a huge variety of shapes, sizes, and truck mounting options, longboards are highly customizable for many types of riding. If you want to push long distances, skate fast down hills, or are a beginner looking for an easy board for learning to balance, check our Guide to Longboarding for more info.
'90s nostalgia is the name of the game. VHS tapes. Grimey hip-hop. Drinking forties, smoking blunts, skating filthy street spots at night, and general hooliganism are cornerstones of skateboarding's mid-90s golden years, and Palace is all about that life. No wonder you see the tees and skate decks stocked at Supreme, the only brand that compares to Palace when it comes to nailing that “fuck it” aesthetic. Palace gear has been causing an uproar lately—yes, Palace was on that designer parody tee shit before everyone else, and yes, the collab with Umbro was one of the best we've seen in years—but make no mistake the brand is skate to the core, and no amount of hype will change that. Let's hope, anyway.
Flip Skateboards is a high-level skateboards company that moved from the UK to California to take advantage of the American skateboarding industry. It was launched in 1991 by Jeremy Fox and by professional skateboarder Geoff Rowley, both of whom are from the UK. They both knew that to achieve the highest levels as a skateboarding company it was important to gain the recognition one can only get in the U.S. Furthermore, in 2017, Flip partnered with the European skateboard production and distribution company HLC. The decks of Flip Skateboards are made from 7-ply maple. Customers can enjoy the standard decks as well as the P2 models which are made with an oval-shaped fiber reinforcement panel which makes them extra durable. Psychedelic designs adorned many of the Flip skateboards as well as other designs. The Flip team has 15 professional skateboarders, including names such as Tom Penny, David Gonzalez, and Luan Oliveira.
Penny Skateboards have a reputation of exceeding customer expectations and have a growing fan base. People love their aesthetically pleasing, good functioning plastic skateboards which are also, by the way, best skateboards for beginners. Their plastic formula for skateboard decks makes their decks stronger and more flexible than all other plastic skateboards. Its light weight and small size makes it easier to use for beginners and kids alike. Moreover, Penny is also famous for the variety of skateboards that it provides ranging from their classic skateboards to their glow series, graphic and metallic fade skateboards. We saved the best for the last; you can even design your own Penny skateboard!
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.
Many musicians, painters and designers have explored their potentials through skateboarding. When you skate, your inner talents come out in many ways. Painters paint their decks with artistic sceneries and musicians sing while they are deeply involved in cruising through the smooth roads. People with graphic designing and photography passion bring out their skills by taking an incredible picture while skateboarding and edit them beautifully. Skateboarding no doubt polishes your skills!
Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
George Powell continued in business as the Powell Corporation and the brand released numerous videos throughout the 90’s and 00’s, including titles such as Suburban Diners (1994), Scenic Drive (1995) and FUN (2009), whilst simultaneously kick starting the careers of many skaters who went on to become household names such as Chris Senn, Adam McNatt and the UK’s own Danny Wainwright, along with stalwart Bones Brigade member Steve Caballero who stayed with the Powell brand throughout.
Your number 1 in 2015 is called EMillion Skateboards. The brand from Bavaria stands for quality and commitment. Additionally, the brands supports artists and an amazing team of skateboarders. Put that and add an unbeatable cost-benefit ratio and you know why this company is number one! Congratulations EMillion. You are skatedeluxe’s Top Skateboard Deck Brand 2015!!! In celebration of this we have an amazing EMillion Skateboarts sale over at the shop!
As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
If you are eager to have a new skateboard and need to take into consideration your budget, then Landwalker’s skateboard is the prefect board for you, based on personal preference. It’s by far one of the cheapest products on this list, while still giving you sufficient endurance and quality performance. Thanks to the high-density wood, you can rest assured that even if you fall, your skateboard will remain to be in one piece. Preassembled completes are ready to take out onto the road.
In an industry as diverse as skateboarding, the sheer number of skateboard brands on the market can be bewildering. With a seemingly never-ending amount of new brands emerging, alongside the numerous pre-existing ones, the market can certainly appear over crowded and confusing at times, which is hopefully where this list of some of our favourite skateboard brands comes in.