It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.
There are a lot of good skateboard brands out there. For a start, you can check out this list of Top Skateboard Deck Brands, but there are piles of other brands out there that are great. There are local brands, brands from other countries, and brands that you or I have never heard of. Aside from a skateboard company's reputation for quality and good design, a brand is also a brand; that is, it comes with its own character and cred. You might like a brand simply for what it represents, whether that's the company's attitude or its team or its presence at the skate park. The first step in choosing a brand is getting out there and seeing what's available.   
Aaron "Jaws" Homoki Al Partanen ali boulala Alien Workshop almost Almost A Minute almost skateboards andrew reynolds Anthony Van Engelen Anti Hero Anti Hero Skateboards Antihero Arto Saari Atlantic Drift AVE Baker Skateboards bastien salabanzi Ben Kadow Ben Raemers Benson Birdhouse Birdhouse Skateboards black box distribution blind skateboards Bones bearings Bones Wheels Brandon Nguyen brian anderson Chris Haslam chris jones Chris Pfanner Chris Roberts cooper wilt creature skateboards Daan van der Linden daewon song Dan Cates David Gravette Death Skateboards deathwish Deluxe Distribution Denis Lynn Div Adam dustin dollin Dwindle Distribution Elijah Berle enjoi enjoi skateboards erik ellington fallen footwear Female skateboarding Flip Skateboards Frankie Spears Get Primitive Girl Skateboards grant taylor greg hunt heath kirchart Heroin Skateboards Hockey Skateboards Isle Skateboards jacob harris jamie thomas jason dill jeff grosso jenkem mag Jenkem Magazine Jerry Hsu jim greco Jim Phillips Jim Thiebaud Joey Guevara john cardiel Jordan Thackeray Josh Kalis julien stranger kenny anderson Korahn Gayle krooked skateboards Lacey Baker leo valls Lev Tanju Lewis Marnell Lizzie Armanto louie barletta lovenskate skateboards magenta skateboards malmo marc johnson Mark Appleyard Mark Gonzales matt pritchard Meow Skateboards mike carroll mike hill Milton Martinez Neil Blender Nick Jensen nick zorlac Nora Vasconcellos Ocean Howell Oskar Rosenberg Hallberg Palace Skateboards Paul Liliani paul rodriguez polar skate co pontus alv Powell Peralta powell peralta skateboards Primitive skateboards Real Skateboards rich smith Richie Jackson rick howard Rob Dyrdek Rodney Mullen Rowan Zorilla Sam Beckett Sammy Montano santa cruz santa cruz skateboards Shane Heyl Skateboard Café skateboards soy panday stu graham Stu lovenskate Smith Thaynan Costa The Cinematographer Project The National Skateboard Co tom harrison Tom Knox Tommy Guerrero tony hawk Tony Trujillo ty evans Vincent Alvarez Vivien Feil welcome skateboards willow Yaje Popson Youness Amrani yuri facchini Zack Wallin zero skateboards
However, the deeper the concave is, the less stable the board will be for beginners. If you are still gaining confidence on a skateboard, it is best to start with something less dramatic. A longboard is often completely flat, or nearly so, and that makes it better for cruising on a very stable surface. This is a great choice for riders who aren’t necessarily interested in learning tricks.
Following The Real video, the brand released full-length videos at regular intervals, with each release being celebrated as a classic overview of the era involved. 1997’s Non-Fiction, featuring founder Jim Thiebaud and a revamped team including the likes of Mark Gonzales, Keith Hufnagel, Joey Bast, Drake Jones and one-time Real female rider Jamie Reyes is seen these days as one of the precursor’s of skateboarding’s general shift away from unbridled technical progression towards a heavier emphasis on style.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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