Peralta put together the Powell skate team under the Bones Brigade moniker, employed the services of photographer, artist and visionary C R Stecyk III and was the talent scout responsible for bringing skaters such as Tony Hawk, Rodney Mullen, Lance Mountain, Mike Vallely, Guy Mariano, Tommy Guerreo and inventor of the ollie Alan ‘Ollie’ Gelfand, (amongst many others) to the attention of the global skateboard community.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.
Spotting a poorly made skateboard deck can be hit or miss. Some toy skateboards don’t even try to look “real". They might have no concave to their shape and may not even have a extended nose. Others may be shaped to resemble a real skateboard, but are made with cheap woods and fillers. If that is the case, they may be both thicker and heavier than a quality board, or they may be ready to fall apart quite quickly and easily. Consider that it isn’t easy to make a real skateboard deck. Most legitimate skateboard decks will sell for somewhere between $35 - $55. If you are paying that much for the entire skateboard, it is unfortunately a sign that significant corners were cut on quality. 
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
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