Supreme may be something of an outlier in the skate industry where few brands have brick and mortar presence, and limited distribution is aproblem, not a strategy. Unlikely or not, Supreme kills it as a skate brand and as a brand in general. No other skate brand can claim the level of accomplishment that Supreme has achieved—nine retail stores around the world, collaborations with the biggest names in fashion and art, and a confounding secondary market of resellers and collectors. Supreme reigns supreme.

Regardless of the length of these boards, they each have several components in common that include a deck, grip tape, trucks, and wheels. The deck is the actual surface piece of the board on which a rider stands to perform tricks or control their degree of motion. Decks range between seven and ten inches in width and although seven-ply wood is the most common material for them, they can also be crafted out of bamboo, carbon fiber, and even plastic. Decks are shaped in several unique concave designs, which include radial, progressive, W-concave, tub, and asymmetric. Radial concave decks have U-shaped curves and are ideal for beginners, as they provide one's feet with a reliable grip.
First off, it’s important to decide what you will be using your skateboard for and what you will be doing with it. That’s why it’s important to ask a few key questions: Are you going to be using it every day? Is it for a new hobby? Is it for competition practice? What surface will you be skating on? Will you be partaking in park skating, or street skating?
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.

Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.

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