Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.

If you love skateboarding, then it is a must for you to invest in a high-quality backpack or bag. It is an essential gear, especially if you are someone on the go. You need it as it lets you bring all the things and items you need while you are riding to work or school – that’s possible while still ensuring that you bring your board with you all the time.
Cheap Hoverboard Drones Drones with Camera Electric Scooter Electric Skateboard Freeboard Gifts for Skateboarders GoPro Alternative Cameras Headphones Hoverboard Laws How to Ride a Snakeboard Longboard Longboards Mini Segway Mopeds Mopeds for Sale Quadcopters Quadcopters with Camera Ripstick Rollerblades Roller Skates Self Balancing Board Self Balancing Scooter Self Balancing Unicycle Skate 3 Skateboard Skateboard Backpacks skateboard d Skateboard Decks Skateboard Girls Skateboarding Tricks Skateboard Quotes Skateboard Rack Skateboards Skateboard Trucks Skatecycles Skate Game Skate Logos Skate Shoes Ski Jackets Smart Electric Scooter Snakeboard Unicycle Scooter Vans Waveboards

Choosing a skateboard deck is a great place to start when building a complete skateboard. Unless you have experience riding a shaped board - something a little more retro or unusual, we recommend you start with a popsicle shape. CCS carries over 60 different skateboard deck brands that sell this popular popsicle shape. If you have questions on what size you should ride or have any other questions about building a complete, we recommend you check out our Skateboard Buyer’s Guide. Here, you’ll find helpful how-to’s for choosing a skateboard decks, skateboard trucks, skateboard wheels, skateboard bearings, and skateboard components. This guide explains every part of a skateboard and helps you choose which sizes and styles to best suit your needs.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
Their fan base loves them for pushing goofy but fun looking skating that in reality is heavier and rawer than most will realize, and their board graphics and t-shirts feature art from their riders in striking colorways. Their product immediately stands out among the bunch at any shop it’s stocked. These guys are doing things exactly their way, and it’s sticking.
A 100% genuine Penny board. It is a complete skateboard featuring classic design. Its design reference comes from 1970s boards. It replicates the retro era skateboard. Its small size makes it an ideal cruiser providing you with ease of using it anywhere. Whether commuting to your school or surfing along with friends, Penny Complete Skateboard provides a smooth ride. It is lightweight and easy to carry around as well. It can easily bear heavy weight and will not give in. You can easily master your skateboarding skills and become a pro using genuine Penny Australia Classic Complete Skateboard.

As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.
What longboard brand is good? This is a common question that arises when you want to buy a Longboard. The typical answer is a Longboard brand which can fulfill the customer’s demand at an affordable price. Let’s examine all the leading longboard makers in the past year and until now. Let’s also take a look at their feature, quality, design, color, small parts, and many other relevant criteria.
Go for the low truck profile if you want to obtain additional stability when you do flip tricks. It also works well for small wheels. The mid-sized trucks are good for all-around use, especially in streets and parks. You can also choose the high-sized trucks that are good for carving and cruising, which is the reason why they are perfect for huge wheels.
Wedding Rodney Mullen‘s decades of technical experience regarding board shaping, concaves and the technical minutiae of skateboard manufacturing, (along with his huge fame and celebrated status as the father of modern street skating), with Daewon’s irrepressibly enthusiastic persona and supernatural skateboard talents, Almost was, from the outset, a brand predicated on celebrating the ‘fun’ side of skateboarding whilst simultaneously pushing the technical parameters of what could be done.
Hanna-Barbera, DC Comics and Todd Francis – at Almost, childhood dreams come true. But on the top sheet, however, is no place for childishness: Willow, Haslam, Song, Mullen and Co. are ripping it on these decks and can hardly be surpassed in ability. To provide the needed strength for the guys Almost has invented the innovative Impact Technology. The two lost places are a minor matter because Almost makes their own thing anyway. Up to 8 layers are available from 62.99 € | 55.00 GBP!

Thunder trucks are solid, with some great innovations. Thunder's light truck range claims ​to be the lightest available, with the quickest turning. Thunder's team is also pretty impressive, with Thomas, Appleyard, Marks, Steamer, Ellington. The list is actually pretty huge. If having a lot of pros ride the same trucks as you is important (which isn't a bad idea - these people are skating in competitions, and want the best!), then take a look at Thunder.
What started off as a crew of Montreal skaters filming full videos featured on SLAP magazine has suddenly turned into one of the highest quality and apparel brands in skating today. When Virgil Abloh drops by to your pop-up shop and your skate contest, you must be doing something right. Coming fresh off a recent collaboration with Vans, Dime seems to be keeping the clean silhouettes and instant classics on deck.
It is a mini-cruiser, which is known for its strength as well as its ability to offer real value for the money you spent. This skateboard can also be expected to deliver an impressive performance – thanks to the Abec 7 skatro bearings used in it. There are also 59-mm urethane wheels and the 3-inch GOLD aluminum trucks that can help smoothen each ride.
Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Even in their amazing collection of skateboards, extensive research helped us uncover the best skateboard of Powell Peralta for you guys. It is the top skateboard of Powell Peralta in terms of the amazing value it offers to its customers. With that said, we present to you the Powell Golden Dragon Flying Dragon. Let me tell you this, the users of this product are in LOVE with it.
POSITIV has begun to gain some serious momentum in the past years.  They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights.  The great thing about this board is that it includes MiniLogo bearings and other pro brand parts.  The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market.  The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.
Another bonus of shopping at an actual skate shop is that you get to see what the boards look like in person. Most skate shops will have a cool wall of boards, and it's fun to just stand there and look at all the graphics. If one jumps out and grabs you, then you can ask the shop owner about the brand, and whether it's a good one. There's nothing wrong at all with buying a skateboard deck because you like the graphics!
The Quest can be considered as the best improving Longboard brand because in 2014 it was in the 4th position, whereas in 2018 it is in 2nd place. This is a good improvement for a Longboard brand in these competitive days! Even though it is now in 2nd place, it has a little gap with Sector 9. They mainly focused on the customer’s needs by collecting client opinions. They have been improving the size, quality, performance, speed, design, and color of their longboards.
What longboard brand is good? This is a common question that arises when you want to buy a Longboard. The typical answer is a Longboard brand which can fulfill the customer’s demand at an affordable price. Let’s examine all the leading longboard makers in the past year and until now. Let’s also take a look at their feature, quality, design, color, small parts, and many other relevant criteria.
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The first skateboards started with wooden boxes, or boards, with roller skate wheels attached to the bottom. Crate scooters preceded skateboards, having a wooden crate attached to the nose (front of the board), which formed rudimentary handlebars.[6][7][8] The boxes turned into planks, similar to the skateboard decks of today.[9] An American WAC, Betty Magnuson, reported seeing French children in the Montmartre section of Paris riding on boards with roller skate wheels attached to them in late 1944.[10]
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The Atom has also improved its position from 4th to 3rd in 2018. You can trust these Longboards. They are continuously improving their product quality and increasing communication with general and potential customers. Correspondingly, they provide an opportunity for customers to select from a wide range of style, color, design and price to the customers. If the improving rate becomes constant, it will quickly switch to the upper position immediately.

Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.

The problem with wheel bite is that it tends to stop the motion of the wheels. This can result not only in a bad wipeout for the rider but also damage to the wheels. With the help of the riser pads, it is easier for you to preserve the deck of your skateboard since these pads can reduce the tendency of having stress cracks on where the trucks and deck meet.

Today's skateboarders are founders in this sport—they're pioneers—they are the first. There is no history in Skateboarding—its being made now—by you. The sport is being molded and we believe that doing the right thing now will lead to a bright future for the sport. Already, there are storm clouds on the horizon with opponents of the sport talking about ban and restriction.[16]


As Palace’s reputation began to grow, the brand added more riders, including ex-Stereo Skateboards pro Benny Fairfax, ex-Blueprint Skateboards pros Danny Brady and Chewy Cannon and Southbank mainstays Karim Bakhtaoui and Blondey McCoy. From the outset, Palace’s approach was to mix a core skate team with a heavy emphasis on soft goods which almost immediately propelled their appeal way beyond the confines of the skateboard market and expedited their growth into one of the biggest names in the street wear arena.
Powell has made sure to provide their customers with more than one design of one of their most sought-after skateboards. The Golden Dragon 2 is very similar to its predecessor, the Golden Dragon and is just as reliable as its sister model. When it comes to skateboarding, you can’t ask for a better board than the Golden Dragon 2. It’s durable, firm and thanks to the concave skateboard deck design, will allow you to do many tricks. Tricks, that other boards could possibly not support as well.
OneHype Designer Board has its own one of a kind design which is placed through a heat transfer and not a sticker. It measures 8″ W x 31″ L. It’s ready to use. It includes shock pads, durable wheels, smooth bearings, colored bushings, and aluminum trucks. The 7 ply maple deck is tough and can handle several impacts. This board is suitable for all ages.
Sizing plays an important role in the performance of any deck. A large majority range in size from 7.75" to 8.5" in width. These will provide a great platform for shredding any obstacle and will excel in street and skatepark environments alike. For those who prefer a smaller board, decks are offered down to 7.5" in width- benefiting people with smaller feet or the technical skater. Conversely, those looking for a wider board will enjoy our selection ranging up to 8.9" wide. Larger decks will accommodate those with very large feet, as well as offer an amazing experience for cruising and shredding large ramps and transitions.
That’s a lot of wood! But it is by no means the end. In 2016 there were many other brands that have pleased us with wooden works of art. Chocolate were inspired by modern living shown in their Modern Homes series, Welcome beautifully presented decks in original shapes, and the two German brands Inpeddo and Mob showed that seven layers do not necessarily have to come from overseas.
The growth of the sport during this period can also be seen in sales figures for Makaha, which quoted $10 million worth of board sales between 1963 and 1965 (Weyland, 2002:28). By 1966 a variety of sources began to claim that skateboarding was dangerous, resulting in shops being reluctant to sell them, and parents being reluctant to buy them. In 1966 sales had dropped significantly (ibid) and Skateboarder Magazine had stopped publication. The popularity of skateboarding dropped and remained low until the early 1970s.[7][25][26]
Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.

A skateboard is fundamentally a sum of its parts. If you want a good skateboard, you’ll want each component to be high quality. We’ll take a look at each part of a skateboard and talk about what quality means for the that component. We’ll try to give tips on how to spot a high or low quality implementation of that component and then we’ll share how SkateXS Skateboards measure up.  
Sending sincere thanks to everyone that supported us over the last decade – including team riders, fans, customers, photographers, filmers, & mags. Thanks to George & Juli Powell & everyone at Skate One Corp. who believed in us & helped facilitate our vision. Thanks most of all to Cara-Beth Burnside for whom without her influence, leadership, & no-bullshit-spirit none of this would have ever been possible.
Well, independent skateboard brands, like Birdhouse skateboards or Blind Skateboards are prevalent. The DIY factor over the various skateboarding brands of course, acquires attention for the beginners in skating. But, for intermediate and expert level jumps, the names of best selling skateboard brands rule the market. Everyone considers the top 10 skateboard brands, but we have explained the top 12 skateboard brands for you. Why do we consider these top 12 skateboard brands? Well, our inclination lies in quality and efficiency. Whether, you belong to the beginner or expert level, whether you seek for the skateboard shoe brands or skateboard deck brands, we are here to assist you.
This entry is all about giving you an insight through the eyes of skatedeluxe. Which brands dominated your year in 2015? Our compilation of the ‘brands of the year’ is based on a combined check of deck sales, brand shop visits, your search requests and common interest on blog entries to skateboarding’s MVPs. Our in-house brand SK8DLX has been left out of the ranking. Still, we want to thank you that you keep skating our boards and that you seem to like what we put out. Enough talking, let’s start with the Top 15 skateboard deck brands of the year 2015
There’s a bit of self-induced CONFUSION with Kryptonics inc. When they first came out, they made, literally, a Revolutionary Wheel, one that BOUNCED. That resilience made them VERY Fast on rougher surfaces, and perhaps even stickier (for a given hardness) than other wheels. You can buy that type of wheel (as a ‘Re-Issue’ “C-Series” in 55,60,65,70+75 mm sizes) now, and it’s STILL HIGH QUALITY, FAST, + STICKY! Even by today’s ‘longboard Race’ criteria, these are wheels to be reckoned with.
I rode for them as a ‘Amateur’ skateboarder in ‘79-’80, and they, at that time, had one of the Best boards out on the market, made of Fiberglass in a torsion box, with a foam core, and urethane ‘bumpers’ all around. I still have that board, and one set of C-70 Reds from then. I skated that gear hard, for many years, too. I still own 6–7 full sets of “krypto’s” for skateboards, and 8 that’re on quad-roller-skates. Great wheels, and they’re still in use.

I rode for them as a ‘Amateur’ skateboarder in ‘79-’80, and they, at that time, had one of the Best boards out on the market, made of Fiberglass in a torsion box, with a foam core, and urethane ‘bumpers’ all around. I still have that board, and one set of C-70 Reds from then. I skated that gear hard, for many years, too. I still own 6–7 full sets of “krypto’s” for skateboards, and 8 that’re on quad-roller-skates. Great wheels, and they’re still in use.

Well know for their creative cartoon graphics and high-quality deck construction, this Toy Machine complete is another great starting skateboard for beginners.  This deck is slightly larger than 8″ so it would be perfect for adults or people with larger feet who want a more stable ride.  This setup is another good example of generic parts with a pro quality deck for a very reasonable price.  A great option for a beginner who loves the logo and graphic, but wants to save money on the less important parts until they decide they want to take their skating the to next level.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
Canadian maple wood decks are the industry standard and is what the vast majority of decks on this list will be made of.  However, is the seller just says “maple” the deck is typically made in China and the wood may be slightly softer and lower quality.  This is more common among the lower cost blank decks, and most pro brands or higher end blanks are typically 100% Canadian maple.  In my opinion, the difference between Canadian and Chinese maple decks is slight and in many cases, a cheaper Chinese deck may be the better option for you if you have a small budget or tend to go through decks very quickly.

Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High.[8] Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries.[26] This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.[8][76][77][78][79][80]

Using 12 years of experience in manufacturing skateboards, Penny Skateboards was created to offer the skateboarding community high performance and high quality plastic skateboards. The brand focuses on creating each Penny skateboard with attention to detail and with the best raw materials. Not only are they meant to look good, but are meant to work just as good if not better.
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In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.


Both your height and weight should play an important role when you are choosing a skateboard. You need to find a skateboard, which fits your weight and height. Picking one, which is either too small or too big might only cause you to experience difficulty controlling it, especially if you are still a beginner learning the ins and outs of skateboarding.
Jessup is considered to be the standard grip tape, and it is the grip we offer for free with all decks. MOB is known for their coarser grip, which gives excellent traction, but also wears down your shoes faster. MOB M-80, Grizzly and Shake Junt grip tapes fall somewhere in the middle, offering good overall traction without the heavy abrasion. There are other extra course grip options for downhill skateboarding (Vicious, Blood Orange, etc.). That stuff locks your foot in place but it is so coarse it would quickly destroy your shoes if you tried flip tricks with it.
Unlike football and cricket, skateboarding has no age limitations. People might say that it’s an ideal sport for kids and teens but that’s not true. Even the oldies can step up on the skateboard and perform thrilling drills to have some fun activity in their routine. The biggest examples are Lance Mountain and Chris Millers who are showing their skateboard talent in their 40s and 50s and nobody knows when they will stop.

Even if the Rodriguez ‘One Way’ deck from Primitive suggests otherwise, there is only one direction for P-Rod: up! This is not only proved by the rocket launch of his brand into the top 16 at skatedeluxe but also by himself while being on board. Besides, neat graphics, high-quality materials and the perfect concave should convince you as well. Your new primitive deck costs 74.99 € | 60.00 GBP!

Skateboards, along with other small-wheeled transportation such as in-line skates and scooters, suffer a safety problem: riders may easily be thrown from small cracks and outcroppings in pavement, especially where the cracks run across the direction of travel. Hitting such an irregularity is the major cause of falls and injuries.[102] The risk may be reduced at higher travel speeds.


Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High.[8] Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries.[26] This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.[8][76][77][78][79][80]
First, you’ll need to consider the size of the skateboard. Most skateboards are about eight inches wide, but if you have very large feet, or you really want to feel very stable as you learn, consider going with something wider. Remember that the wider you go, the harder it is to learn tricks and to go around curves. If you want to rotate your board mid-air during a jump, you need a board that is no wider than eight inches.

Your number 1 in 2015 is called EMillion Skateboards. The brand from Bavaria stands for quality and commitment. Additionally, the brands supports artists and an amazing team of skateboarders. Put that and add an unbeatable cost-benefit ratio and you know why this company is number one! Congratulations EMillion. You are skatedeluxe’s Top Skateboard Deck Brand 2015!!! In celebration of this we have an amazing EMillion Skateboarts sale over at the shop!


While no two brands are exactly the same and it’s difficult to compare them, the brands on this list are among those that offer their own unique spin on the skateboarding experience, which often comes from their own personal stories and love of skateboards that they discovered in their childhood. In a saturated market that now spans from the technical side of skating to streetwear-centered style brands, these are the ones that stand out the most. From the young upstarts to those with a long legacy to their name, these are the best skateboard brands out there, so get familiar—and at least learn to kickflip, man.
Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.
Pro Skateboarder, Jamie Thomas developed the Zero brand in Carlsbad, CA and has built it into one of the top skateboard brands. Though the Zero brand initially distributed clothing, it eventually evolved to boards designed to suit the need for any tricks performed. The Zero team is comprised of a close group of skateboard professionals that have turned their passion into a company dedicated to provide the latest in skateboard innovation and helped Zero Skateboards become a fantastic skateboard brand. Zero boards are great for maneuvers, stability and especially grinds, with their specially designed features. Their innovation and high-quality designs has made Zero Skateboards one of the good skateboard brands today.

Taotao Girls Skateboards comply to United State Consumer Product Safety Commission (CPSC) Standard.  It has a 24″ X 6″ Maple Double Kickside Deck. It features 608Z Bearings, 3.5″ Plastic Truck & Base, and 50 x 30 mm PVC Wheels.  The Safety helmet, Knee and  Elbow Pads also comply to CPSC Standard.  It has a Cool Pink Aloha Graphic Design with an Amazon rating of 4.3.
Uses Smaller Wheels For Improved Stability – Any true skater knows that wheels are essential in terms of the type of skating performed. Powell Classic, being an original company, understands that most skaters are doing tricks or will be doing tricks. To provide greater stability, they release boards with smaller wheels designed for basic street skating.
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
Illegal skating includes jumping over cracks or obstacles on the sidewalk (rather than stopping, picking up one’s board and walking around the obstacle), turning, riding over certain public property and any stopping maneuver that could be considered a trick. A ticket for skateboarding is a traffic violation, but skaters are more commonly cited for vandalism or trespassing—misdemeanors that stay on a skater’s record and usually carry a fine or a sentence of 40 hours of community service, or both.
Founder Richard Novak is also widely credited as creating the skateboard industry as we know it today by establishing skateboarding as a separate culture and business by wrestling the sport away from the control of the roller-skating industry in the early 1970’s and promoting it through sponsoring events, supporting the nascent skateboard magazine culture, pioneering technologies within skateboard, truck and wheel construction and establishing the edgy cultural identity of skateboarding from the very beginning.
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