Sending sincere thanks to everyone that supported us over the last decade – including team riders, fans, customers, photographers, filmers, & mags. Thanks to George & Juli Powell & everyone at Skate One Corp. who believed in us & helped facilitate our vision. Thanks most of all to Cara-Beth Burnside for whom without her influence, leadership, & no-bullshit-spirit none of this would have ever been possible.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.
The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
Polar’s inaugural video release, The Polar Skate Co. Promo – Wallride Oh Yeah Oh Yeah Oh Yeah (2012) with the tagline ‘Inspire others to inspire themselves’ featuring Pontus, fellow Swedes Oskar Rozenberg and Davd Stenstrom, Polish rider Michal Juras, Dane Hjalte Halberg, Tjark Thielker and original rider and Polar artistic contributor Jakke Ovgren.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.