This brand gets its name from a slang term for strip club. One video was called “Chicken Bone Nowison,” and it opens with a scene of skater pummeling a security guard. Is that not awesome enough? If there is a company that embodies a more perfect IDGAF attitude in skateboarding, please let me know. For the homies, by the homies is their mantra, which is pretty cool with a team comprised of rippers like Theotis Beasley, Andrew Reynolds, Dustin Dollin, Jim Greco, Terry Kennedy, Lizard King… The list goes on.
Finally, consider the type of grip tape you'll want on the board. While function is important in this regard to give your feet ample support, there's nothing wrong with adding some bling to the board's surface either. Many skateboard retailers will offer you several choices of grip tape and board styles, so it's definitely important to ask a lot of questions.
Wedding Rodney Mullen‘s decades of technical experience regarding board shaping, concaves and the technical minutiae of skateboard manufacturing, (along with his huge fame and celebrated status as the father of modern street skating), with Daewon’s irrepressibly enthusiastic persona and supernatural skateboard talents, Almost was, from the outset, a brand predicated on celebrating the ‘fun’ side of skateboarding whilst simultaneously pushing the technical parameters of what could be done.
However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
A skateboard consists of a deck, trucks, wheels, bearings, hardware, and griptape. All parts come in a variety of sizes, graphics, colors, and signature pro series. The deck is the essential part of any skateboard. The deck ranges generally from 7.5" to 8.5". Skaters choose their board size for many reasons, but the basic deciding factor comes down to style of skating and foot size. Transition skaters usually ride a wider deck, while street skaters tend to go with a smaller deck. Skate brands such as Girl, enjoi, and Welcome offer a wide range of boards in regards to sizes and graphics. Skateboard trucks come in either a high or low setting, and also in a range of widths. The main factors in a truck, are how well they turn, and how well they grind. Independent, Venture, and Thunder, are truck brands that are well known for their turning and grinding capabilities. The skate hardware is generally either Phillips head or Allen key bolts. The skateboard wheels range from 50mm to 60mm. Some brands offer smaller and larger sizes, but 50-60mm is the general range. Like the deck sizes, wheel sizes depend on the skater's choice of terrain: Transition skaters tend to ride bigger wheels, while street skaters usually go with smaller wheels. Bones, Spitfire, Ricta, and Wayward wheel companies all make wheels for any terrain, whether you're a street shredder or a park burner. Skate bearings follow the ABEC rating system, which includes grades 1, 3, 5, 7, and 9. Bones, Bronson, and Andale are some of the top bearing brands in the skate market. CCS proudly carries all these brands, and many more.

Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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