Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.[88] This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".[89][90][91]


As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
If you love skateboarding, then it is a must for you to invest in a high-quality backpack or bag. It is an essential gear, especially if you are someone on the go. You need it as it lets you bring all the things and items you need while you are riding to work or school – that’s possible while still ensuring that you bring your board with you all the time.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).

Despite what many young skaters may think, there is more to choosing a skateboard deck than the graphic on the bottom of the pro skater the deck company sponsors.  The best skateboard deck varies from person to person depending on external factors such as the rider’s weight, skate style, shoe size, and budget.  Person preferences can also impact the decision.  For example, you may want to support your favorite pro skateboarder, so you buy their pro deck.

Radiate Ride Good Skateboards are made of 7-ply maple construction with epoxy resin glue. It features 356A heat-treated cast aluminum high performance 5.0 trucks with grade 8 kingpins and axles. The super high rebound 99A PU wheels with grooved running surface provide better traction and abrasion resistance. The Abec 5 high precision speed bearings offer precision performance and a smooth ride. It has an 80 grit durable color matched grip tape with transparency. It is completely assembled and ready to go. This product has a 4.3 rating on Amazon.


Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High.[8] Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries.[26] This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.[8][76][77][78][79][80]
Based out of Huntington Beach, California, Good Skateboards is a grassroots inspired skate brand specializing in quality boards. Skateboarding isn’t about what you do, but how you do it. That’s Good Skateboard’s mission and they’re sticking to it! The brand is committed to supplying the skating industry with positive vibes and exceptional products that make you appreciate skateboarding all over again. Good Skateboards decks are constructed from 100% Canadian maple and made in the USA. Their decks are classic in board style and feature fun artwork from artist Vincenzo Colonna. In addition to decks, they also offer branded tees and accessories featuring their iconic “Ok” hand gesture logo. Good Skateboards t-shirts have similar graphics to what you see on their decks. You’ll see the same artwork on their stickers too!

Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
They are also budget friendly when you compare their features and capabilities. The latest technology of developing created a new groundwork in the world of skates. That way the new skaters can quickly learn how to become better and how to practice for professional tournaments. It is widely popular, and that is the main reason why you will see at least one Alien skateboard in any skate park in the world.
Baker is a classic good old fashioned, anti-establishment skateboard brand.  Baker has a great professional team including founder Andrew Reynolds.  Reynolds is also heavily involved in other well-known skateboard brands like Deathwish, Emerica, and Shake Junt.  Notable street artist Neckface has a limited edition line of Baker decks that is one of the coolest in skateboarding in my opinion.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
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