After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
The nose and tail of a standard skateboard curve upward slightly to make tricks easier to perform. On most decks, the nose and tail are shaped slightly different. The nose is usually wider, longer and steeper than the tail which aids in nose-based (nollie) tricks, and also helps you differentiate the nose from the tail. Some shaped boards have very different nose and tail dimensions, and some old school boards lack noses all together.
You seem to love Toy Machine deep in your heart! Ed Tempelton’s brand did well this year and landed four places above last year’s ranking. In addition to many other exhilarating designs, the Turtles deck series was the most acclaimed one. The quality is proven by team riders such as Leo Romero, Collin Provost, Daniel Lutheran and Co. You can get your Toy Machine deck from 59.99 € | 50.00 GBP!
Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US. These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck. Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using. The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold. For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete. If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck. This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard. As the skater progresses they can then switch out these generic parts for higher-end options as necessary.
Modern decks are made with a composite of thin layers of either maple or bamboo pressed into a near symmetrical shape with a nose equal to or longer than the tail. The deck should be concave (subtle U shape) along the whole board with both the nose and tail angled upwards (the "kick" of the board). Conceptually while the skateboard is a platform, it also serves to cup the balls of the skater’s feet with rising sides, nose and tail providing the foundation for pretty much all modern skateboard tricks.
The magical thing about Supreme is that—despite what some may think—it actually caters to everyone. While they may not go out of their way to make you feel welcome, at its core, the brand is a legendary downtown skate institution, and there is no singular sensibility you can pin on Supreme. It's hip-hop and punk, menswear and streetwear. The unifying aspect is deep roots in skate, music, and art. Beyond that, anything goes.
These guys are unabashedly all about London and the party boy lifestyle. The self-aware attitude they carry themselves with shines in the corresponding product copy on their website—it’s contagious and makes you want a piece of it. Everyone from A$AP Rocky to Drake, and even seemingly out-of-touch Jay Z has been seen rocking the gear, and it’s understandable why. Palace’s design team, which includes Fergus Purcell of Marc Jacobs, have created an image that’s been exclusive and dope from its inception, and they’ve yet to break that streak. Who else could follow up a dope adidas collaboration with an excellent pair of penny loafers?
In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
Graphically speaking, Welcome is very distinctive, with an emphasis on hand drawn imagery and references to esoteric and occult themes mixed with bright colourways. Welcome Skateboards also offer a detailed shape guide on their website, detailing the exact dimensions of all of their 38 custom shapes, which again differentiates their product from many of the skateboard brands on the market.
Bearings are rated by the ABEC scale (1-9), which has nothing to do with skateboarding. Manufacturers know skaters believe higher ABEC ratings mean faster bearings. They do not, and you won’t find high-quality bearings on off-the-shelf skateboards. Most of these completes are slow. Make a bearing upgrade a top priority. Good bearings can make almost any skateboard fast. This article by longtime pro Anthony Pappalardo gives an insider’s perspective on bearings.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.