There were several artistic skateboarding pioneers that had an influence on the culture of skateboarding during the 1980s, that transformed skateboard-deck art like Jim Phillips, whose edgy comic-book style "Screaming Hand", not only became the main logo for Santa Cruz Skateboards, but eventually transcended into tattoos of the same image for thousands of people and vinyl collectible figurines over the years.[93][94][95] Artist Vernon Courtlandt Johnson is said to have used his artwork of skeletons and skulls, for Powell Peralta, during the same time that the music genres of punk rock and new wave music were beginning to mesh with the culture of skateboarding.[8][96][97] Some other notable skateboard artists that made contribrutions to the culture of skateboarding also include Andy Jenkins, Todd Bratrud, Neil Blender, Marc McKee, Tod Swank, Mark Gonzales, Lance Mountain, Natas Kaupas and Jim Evans.[98][99]

In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions. 
If you are looking to buy a reliable skateboard that will keep you busy for years to come, the Whitey Panda is the ideal choice. It’s a very good entry-level skateboard that can be put through a lot of wear and tear. The solid, metal skateboard trucks ensure that you will be kept sturdy and safe both on and off the ground. This helps the rider feels more confident when doing tricks, no matter where they are.
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In an industry as diverse as skateboarding, the sheer number of skateboard brands on the market can be bewildering. With a seemingly never-ending amount of new brands emerging, alongside the numerous pre-existing ones, the market can certainly appear over crowded and confusing at times, which is hopefully where this list of some of our favourite skateboard brands comes in.
Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
Krown Rookie complete skateboards are a prime example of a product that is well liked, and of great quality. Just like with the previous Krown product we discussed, the company has given us several colors of the product o choose from. This is a great addition, since it helps riders personalize their rides whichever way they want. It also limits the possibility of running into someone that is sporting the same skateboard at you!

Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
Toy Machine is an Ed Templeton company and one of the best skateboard companies of its time. Ed is an Orange County original skater and developed the board he wanted to skate on, thus creating the Toy Machine Brand. Though the Toy Machine team has seen many changes, it has always held onto professional skaters that can provide insight in the latest needs of boards. Toy Machine skateboards are known for their signature monster graphics, which have made them a top skateboard brand.
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.
Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.
Whilst this A – Z is by no means exhaustive and there are many brands, both new and old that are not included, we feel that this cross section of companies represents a selection of some of the best choices out there today. The following list of 29 skateboard brands, beginning with Alien Workshop and ending with Zero, covers a huge range of the alternatives within the current market and will hopefully act as a handy guide to those dipping their feet into our world for the first time.
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