Polar’s focus on its European roots and representing a type of skateboarding that everyone could relate to, plus Pontus’ masterful approach to video-making and product, created a groundswell of popularity for the brand which has retained its momentum. Mixing a heavy global team with an eclectic approach to soft goods, Polar is now viewed as one of the most influential brands in the skateboard industry as a whole.
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Typically when looking at different completes you will see size dimensions in the format of ~7-8 x 31-34″. This measurement is referring to the width and length of the skateboard deck. Typically all other parts are relatively standard and the deck size is the main thing to look for. Standard skateboard widths for beginners are between 7.5-8.25 with smaller boards being better for younger and smaller guys. You don’t really have to worry about length much as long as it’s shaped regularly. You may hear about the concave of the deck or a special type of board construction, but for the most part, it will not matter much to a beginner. If you have no idea what size would be best you will never go wrong with a 7.5 or 7.75.
Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.