“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
As with all penny boards, the Fade has a waffletop on the deck so that you have plenty of grip and stability as you ride. The plastic material of these boards is durable enough to withstand being run over, and the trucks and wheels are of similar high quality. This board is not made for the beginner that wants to skate downhill or do a lot of speedy skating – the short length makes it dangerous for that. But if you’re just interested in commuting and want something portable, this is a great choice.
By 2001 skateboarding had gained so much popularity that more people under the age of 18 rode skateboards (10.6 million) than played baseball (8.2 million), although traditional organized team sports still dominated youth programs overall.[43] Skateboarding and skateparks began to be viewed and used in a variety of new ways to complement academic lessons in schools, including new non-traditional physical education skateboarding programs, like Skatepass[44] and Skateistan,[45] to encourage youth to have better attendance, self-discipline and confidence.[46][47][48] This was also based on the healthy physical opportunities skateboarding was understood to bring participants for muscle & bone strengthening and balance, as well as the positive impacts it can have on youth in teaching them mutual respect, social networking, artistic expression and an appreciation of the environment.[49][50][51][52]
In this modern era, manufacturers are incorporating hi-tech processes and top-shelf materials into the construction of the skateboard. Companies such as Almost have several versions of hi-tech decks such as the Impact, Double Impact, and Uber Light Series. Element makes Highlight decks with inlayed fiberglass beams, and Foundation has its signature Fiberprime decks. Other manufactures such as Flip, Habitat, Plan B, Skate Mental, and Zero offer boards with high-end P2 Construction. Hi-tech decks differ from traditional 7-ply Maple in that they are inlayed with Carbon Fiber, Fiberglass, Poly Ply, or Kevlar to produce a stronger skateboard with more pop. For more options, head over to our stellar selection of Hi-Tech Decks! Although hi-tech decks have made a strong presence within the market, standard 7-ply Maple remain the gold standard. This is due to the solid feeling and pop afforded through layering 7 Maple wood veneers together. The large majority of skateboard decks offered are constructed of 7-ply Maple. Most board manufacturers offer both high-tech decks and standard 7-ply Maple. No matter what you desire, CCS offers a complete selection in multiple sizes, shapes, and construction types!
Powell has made sure to provide their customers with more than one design of one of their most sought-after skateboards. The Golden Dragon 2 is very similar to its predecessor, the Golden Dragon and is just as reliable as its sister model. When it comes to skateboarding, you can’t ask for a better board than the Golden Dragon 2. It’s durable, firm and thanks to the concave skateboard deck design, will allow you to do many tricks. Tricks, that other boards could possibly not support as well.
A precursor to the extreme sport of street luge, that was sanctioned by the United States Skateboarding Association (USSA), also took place during the 1970s in Signal Hill, California. The competition was called "The Signal Hill Skateboarding Speed Run", with several competitors earning entries into the Guinness Book of World Records, at the time clocking speeds of over 50 mph on a skateboard. Due to technology and safety concerns at the time, when many competitors crashed during their runs, the sport did not gain popularity or support during this time.[36][37]
Skateboard hardware is used to connect the skateboard trucks to the skateboard deck. Skateboard hardware refers to the bolts and locknuts used when building a board. The bolts can have an Allen or Phillips head. Skateboard hardware comes in many different lengths, and often includes one different colored bolt so that the rider can mark the nose of their board.
Even if the Rodriguez ‘One Way’ deck from Primitive suggests otherwise, there is only one direction for P-Rod: up! This is not only proved by the rocket launch of his brand into the top 16 at skatedeluxe but also by himself while being on board. Besides, neat graphics, high-quality materials and the perfect concave should convince you as well. Your new primitive deck costs 74.99 € | 60.00 GBP!
What’s important to consider here is choosing the length based on your riding needs. You might be a street rider and love to do some tricks. You probably need a short board with a narrow profile. Whereas the longboard is only recommended if you are a professional skateboarded and love to cruise around the town and want to improve your balance and stability.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
Flip Skateboards is a high-level skateboards company that moved from the UK to California to take advantage of the American skateboarding industry. It was launched in 1991 by Jeremy Fox and by professional skateboarder Geoff Rowley, both of whom are from the UK. They both knew that to achieve the highest levels as a skateboarding company it was important to gain the recognition one can only get in the U.S. Furthermore, in 2017, Flip partnered with the European skateboard production and distribution company HLC. The decks of Flip Skateboards are made from 7-ply maple. Customers can enjoy the standard decks as well as the P2 models which are made with an oval-shaped fiber reinforcement panel which makes them extra durable. Psychedelic designs adorned many of the Flip skateboards as well as other designs. The Flip team has 15 professional skateboarders, including names such as Tom Penny, David Gonzalez, and Luan Oliveira.
If you didn’t already know, the “nose” of a skateboard is typically the front and the “tail” is the back.  When you fall or slip and your board slams into curbs, fences, or other hard objects, it’s common for the wooden ends to chip or become damaged upon impact.  Over time these chips can make it harder to preform tricks and even just cruise around.  These chips can be prevented by buying a carbon fiber or non-wood deck, or by there are some metal edges available that can be installed on the nose and tail.
Positiv decks are usually maple, but some are hard birch. They are made using the same laminating process and glue that Powell Peralta boards use. These decks have Positiv’s super slide treatment (SST), which is essentially a plastic lining that makes the board slide more easily. The stuff works, and wax becomes less necessary for slides with these boards.
Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
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