By raising £790,000, the Long Live Southbank[70] initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space.[71] The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.[72]


Radiate Ride Good Skateboards are made of 7-ply maple construction with epoxy resin glue. It features 356A heat-treated cast aluminum high performance 5.0 trucks with grade 8 kingpins and axles. The super high rebound 99A PU wheels with grooved running surface provide better traction and abrasion resistance. The Abec 5 high precision speed bearings offer precision performance and a smooth ride. It has an 80 grit durable color matched grip tape with transparency. It is completely assembled and ready to go. This product has a 4.3 rating on Amazon.
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
We have unfortunately seen low quality skateboards that even try to use plastic trucks (please avoid). However it can be really hard to spot a poorly made metal truck without skating it. Brand awareness can come into play here again. The manufacturers name should be marked on the trucks. A quality set of trucks (2 per board) could start out as low as around $30 and will go up from there. 
In 2015, Hockey was announced to the world as Fucking Awesome’s sister brand with the release of their first eponymous video clip ‘Hockey‘ featuring riders John Fitzgerald and Donovon Piscopo. Since that first release Hockey have added former Anti Hero rider Andrew Allen to their team, along with Ben Kadow, a move announced in their second video – Hockey II.
Isle is much newer to the game than a lot of the other brands mentioned on the list, but that doesn’t mean they don’t deserve the same respect. Drawn straight from the mind of skateboarder Nick Jensen, a London native with the eye of a true artist, Isle’s graphics could just as easily be hanging in a museum rather than in skate shops. Jensen’s creative process involves him sculpting, painting and photographing every board graphic himself in his own studio, manipulating each art piece to work as a graphic. Isle offers one of the most well developed brand images in skateboarding, due in big part to the fact that it is literally an outlet of one man’s own rampant creativity.

These films have helped improve the reputation of skateboarding youth, depicting individuals of this subculture as having a positive outlook on life, prone to poking harmless fun at each other, and engaging in healthy sportsman's competition. According to the film, lack of respect, egotism and hostility towards fellow skateboarders is generally frowned upon, albeit each of the characters (and as such, proxies of the "stereotypical" skateboarder) have a firm disrespect for authority and for rules in general. Gleaming the Cube, a 1989 movie starring Christian Slater as a skateboarding teen investigating the death of his adopted Vietnamese brother, was somewhat of an iconic landmark to the skateboarding genre of the era.[citation needed] Many well-known skaters had cameos in the film, including Tony Hawk and Rodney Mullen, where Mullen served as Slater's stunt double.
Many jurisdictions require skateboarders to wear bicycle helmets to reduce the risk of head injuries and death. Other protective gear, such as wrist guards, also reduce injury. Some medical researchers have proposed restricting skateboarding to designated, specially designed areas, to reduce the number and severity of injuries, and to eliminate injuries caused by motor vehicles or to other pedestrians.[102]
The best thing to do when getting a new board is to go to your local skate shop and talk to the people there -- they are usually very helpful. The guys at the shop will be able to tell you what board will be good for your skating needs. Keep in mind different people have different opinions on board brands. People say Plan B's are good, but I know others that say it's not. Some like DGK boards, some don't. Just test the board out and see how it suits you. You may want to double check this if you are being extremely careful with your selection.

In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
Figuring out how to buy a skateboard can be daunting, especially if you’re not sure what you are looking for. There are customizable parts, accessories and some fancy technology that can be overwhelming. Good news is, we can simplify it for you! At Tactics, our crew is full of daily skaters, so we put our heads together to break it all down and give you the basics, plus a few recommendations.
Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
Efforts have been taken to improve recognition of the cultural heritage as well as the positive effects of encouraging skateboarding within designated spaces. In 2015, the John F. Kennedy Center for the Performing Arts in Washington, D.C., hosted an event at which skateboarders accompanied by music did tricks on a ramp constructed for a festival of American culture.[68] The event was the climax of a ten-day project that transformed a federal institution formerly off-limits to the skateboarding community into a platform for that community to show its relevance through shared cultural action in a cultural common space.[69]
The smaller the wheel diameter, the easier it is to do tricks, because it makes the board sit closer to the ground. But beginners will definitely have an easier time controlling a board with larger diameter wheels. Think of the larger wheels as being akin to training wheels. If you don’t want your board to have “pop” as you are learning, you can choose softer wheels, all the way down to a 73a. They won’t let you go as fast, and you’ll have to push off more often, but they do make it more likely that your board will stay on the ground.

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POSITIV has begun to gain some serious momentum in the past years.  They released an entire line of team completes in sizes ranging from 7.5-8.0″ at very affordable prices. This specific deck is 7.75″ so it is a comfortable size for all ages and weights.  The great thing about this board is that it includes MiniLogo bearings and other pro brand parts.  The deck also uses a rare waterproof sealant and slide coat to ensure that the deck lasts longer and slides smoother than other skateboards on the market.  The overwhelmingly “positive” (no pun intended) reviews speak for themselves with this skateboard.

If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.


Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 

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