After leaving long time sponsor Birdhouse due to a feeling of dissatisfaction at the manner in which he himself was being marketed as a pro skater, Andrew Reynolds joined forces with a group of similarly aged pro skaters, who at the time, all lived close to each other in Huntington Beach, California in the Warner Ave housing complex and resolved to turn what had formerly been a loosely affiliated crew into a skateboard brand. Reynolds approached Tony Hawk and Per Welinder, owners of Blitz Distribution (and distributors of Birdhouse) with his idea and, rather than losing Reynolds completely, Blitz Distribution agreed to assist Reynolds with Baker and to distribute it.
They aim to make of the best distinction to recognize among a thousand brands available. Starting from scratch, the brand has become successful with the invention of drop down longboard that convinces skaters around the world to have many advantages. Their belief in “making quality skateboards that will improve life” has never faded as they grow to be in the back of Blackcomb Ski Club. They even plant a tree for every product they make and sell to prove their eco-friendly operation.
The 18 has made some moves over the past few years that have shown they’re not a bunch of old hesh dudes that piled out and are just holding onto their stronghold with guys who are all about tattoos and brews. They collabed with Supreme and had one of their legends, Andy Roy, model the lookbook, and also put out Destination Unknown, a full video about their vagabond travels in the hunt for anything to skate. Most recently, they released What’s Up Monkey?, an all iPhone full-length video shot all across the world.
You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.