As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.
Based out of Huntington Beach, California, Good Skateboards is a grassroots inspired skate brand specializing in quality boards. Skateboarding isn’t about what you do, but how you do it. That’s Good Skateboard’s mission and they’re sticking to it! The brand is committed to supplying the skating industry with positive vibes and exceptional products that make you appreciate skateboarding all over again. Good Skateboards decks are constructed from 100% Canadian maple and made in the USA. Their decks are classic in board style and feature fun artwork from artist Vincenzo Colonna. In addition to decks, they also offer branded tees and accessories featuring their iconic “Ok” hand gesture logo. Good Skateboards t-shirts have similar graphics to what you see on their decks. You’ll see the same artwork on their stickers too!
Skateboarding, as we know it, was probably born sometime in the late 1940s, or early 1950s, when surfers in California wanted something to do when the waves were flat. This was called "sidewalk surfing" – a new wave of surfing on the sidewalk as the sport of surfing became highly popular. No one knows who made the first board; it seems that several people came up with similar ideas at around the same time. The first manufactured skateboards were ordered by a Los Angeles, California surf shop, meant to be used by surfers in their downtime. The shop owner, Bill Richard, made a deal with the Chicago Roller Skate Company to produce sets of skate wheels, which they attached to square wooden boards. Accordingly, skateboarding was originally denoted "sidewalk surfing" and early skaters emulated surfing style and maneuvers, and performed barefoot.
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Severe injuries are relatively rare. Commonly, a skateboarder who falls suffers from scrapes, cuts, bruises, and sprains. Among injuries reported to a hospital, about half involve broken bones, usually the long bones in the leg or arm. One-third of skateboarders with reported injuries are very new to the sport, having started skating within one week of the injury. Although less common, involving 3.5–9 percent of reported injuries, traumatic head injuries and death are possible severe outcomes.
FTC has grown from being the staple skate shop of the Bay Area to being a respected brand pushing skateboarding across the globe. Their SF flagship sits in the famous Haight Ashburry district, always attracting visitors and giving them a look into what skateboarding is really like in this day and age. FTC will have you covered in their own gear, and will also always be pushing the next big thing in their shops, and they never make a bad call.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
Founded by the pro skateboarder Marc Johnson in the year 2000, enjoi has been on the market for over two decades now. They have since expanded, and started producing skateboarding accessories and clothing apart from just skateboards. Since then, they have adopted a panda as their logo. This logo is featured on most of their products and has quickly become the company’s trademark.
Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Girl Skateboards is the foundation of all the other brands under the Crailtap umbrella (Royal Trucks, Chocolate Skateboards, Lakai footwear etc) and was established by Mike Carroll and Rick Howard during a mass exodus of pro skaters from Steve Rocco’s brands (Plan B, Blind, 101, World Industries) reputably inspired after arguments of wheel sales royalties.