In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be." According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.
Launched in 1991 by professional skateboarder Mike Ternasky who was killed in a car accident in 1994, Plan B Skateboards was renewed in 2005 by professional skateboarders Danny Way and Colin McKay. The top Skateboards brand, recognized by its unique logo, offers customization, but it also produces skateboards that come already assembled and ready for immediate action with everything a skateboarder needs including the deck, wheels, trucks, and bearings. The decks are made with a durable and thick seven-ply maple. They are also designed for you to make them uniquely yours with cool graphics that reveal your personality. In addition to the decks, Plan B also produces wheels, toolkits, and the kind of hip clothing that every skateboarder wants to be seen wearing. In addition to Way and McKay, the Plan B team consists of pro skateboarders PJ Ladd, Chris Cole, Pat Duffy, Ryan Sheckler, Torey Pudwill, Leticia Bufoni, Chris Joslin, Felipe Gustavo and Sean Sheffey.
It’s long deck and premium bearings will give you the ease of pushing which will help you to tear out of around- town traveling. It has a unique shape of the perimeter which offers you 9.6 inches of leverage per turn. Can you imagine it? It also helps you to eliminate the wheel bite. This board has a maple covered deck that will certainly catch the attention of others. It is almost impossible that you cease to enjoy the splendor and elegance of this board. Furthermore, along with your stylish longboard, 245 mm axles are incorporated.
It's too cold and dark to skate in Sweden for about six months out of the year. That must be when brand mastermind/artist Pontus Alv schemes on the global takeover he's been orchestrating for Polar. Not only are the brand's hats, tees, and hoodies some of the most coveted gear in the skate universe, the Polar team travels the globe hosting events, filming video clips, and getting people hyped on vigilante-style street skating. Look for Polar to come to your hood and build awesome, illegal concrete skate obstacles under a bridge, then bounce like gnarly, European skate tooth fairies. Good luck finding a tee or hat at this point—hype has made to goods rare, but let's hope as the excitement grows Mr. Alv will expand his distro.
It's really hard to continue with a small girls’ board brand when so many companies are now interested in the women's market. We feel like it's the right time to close down the brand and move on to the next chapter. Thanks to George and Juli Powell as well as Michael Furukawa for their vision and support of the brand and our mission over the last decade. Thanks to those who bought our products, our team riders, media, and to those that believed in what we were doing from the very beginning. I also want to thank Mimi Knoop who wore multiple hats over the years and was responsible for making hoopla a brand that was respected, legitimate, and one that we were proud to be a part of.
What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
The skateboarding industry has changed so much in the last few years. Female skaters now get the support they need from bigger companies. I know hoopla helped pave the way for this to happen. It was so rewarding and surreal to have had such a rad team of girls represent hoopla over the years. I am stoked to have formed friendships with such a diverse and talented group.
HUF has clearly mastered the streetwear game and has moved on to trying to master the skate shoe game. The addition of Dylan Rieder and Austyn Gillette to their roster, and their subsequent pro shoe model releases have shown that they’re a brand that’s not afraid to take risks and try something new, pushing a fashion forward image supported by a group of guys who you might feel you can wreck in a fight, but who will probably steal your girl even after you punch their face in.