The World Industries logo used to be the marker of a diehard skater, but recently it's gotten into the children's skateboard market too. Because of the brand's long history and trusted reputation in the skateboard community at large, the boards are generally good quality. However, remember that the brand usually caters to hardcore skaters; some parents may not approve of some of the brand's imagery. 
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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