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Krux make some great trucks. Krux makes "downlows" trucks, that have a lower hanger and kingpin than even Grind King. However, you will need a hex tool to adjust them. The Krux IIIs with Topless System are even lighter, with special bushings that feel broken in from the start, but that also provide a faster snap back into position. Krux trucks are light and low.
Skateboards, along with other small-wheeled transportation such as in-line skates and scooters, suffer a safety problem: riders may easily be thrown from small cracks and outcroppings in pavement, especially where the cracks run across the direction of travel. Hitting such an irregularity is the major cause of falls and injuries.[102] The risk may be reduced at higher travel speeds.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
One thing can already be told – compared to 2015 a lot has changed! The selection of the ‘Brands of the Year’ is made up of the combination of sold decks, brand shop visits, search queries and your interest in blog entries regarding the top players in the business. Our own brand SK8DLX was not considered for the ranking. We are happy, however, that you love to skate our in-house boards diligently and the SK8DLX deck series is celebrated well. In this sense, a big thank you to you all! Let’s start with the 16 most popular skateboard deck brands of 2016!
Ridge Skateboards For Beginners are a UK Brand and have taken over Europe. Now it is available in the U.S.A. exclusively through Amazon. The Deck measures 27″ long x 7.5″ wide (69cm x 19cm). It features 4″ wide high-performance trucks with 87A super soft yellow bushings. It is made of high quality secret plastic formula. It has a rating of 4.8 on Amazon.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.
However, this same company decided to ‘Cash-in’ on THE NAME BRAND, and now con-currently sells JUNK , made in China, at WAL MART. DO NOT BUY any ‘longboard’ they sell that has plastic trucks!! They are an accident awaiting a place to occur. I’ve seen wheels (from a company that prided itself on ‘the best wheels’) that are upwards of 4 mm out-of-round, which could easily cause speed-wobbles, even at pedestrian speeds. From my POV, they’ve opened themselves up to possibly numerous lawsuits, just because of the inferior quality, and poor design choices made in order to maximize profit.
Krown Rookie complete skateboards are a prime example of a product that is well liked, and of great quality. Just like with the previous Krown product we discussed, the company has given us several colors of the product o choose from. This is a great addition, since it helps riders personalize their rides whichever way they want. It also limits the possibility of running into someone that is sporting the same skateboard at you!
Stacy Peralta and George Powell rekindled their business relationship in 2010 and have since been extremely successful once more, particularly through the re-release of many of their classic legacy skateboards, assisted by the return of the legendary graphic artist Vernon Courtlandt Johnson (aka VCJ) who was responsible for creating many of the brand’s most iconic board graphics.
Let’s now move on to our top pick from the Punisher line, the Punisher Cherry Blossom Complete skateboard (31 inch). Hands down, the Punisher Cherry Blossom skateboard is the best skateboard for girls. And I am not just saying this because the cherry design would look best for girls, it has some incredible features and specifications. We love the 9-ply stiff maple deck with a beautiful cherry design. The deck is also covered with coarse grip tape which gives the skateboard excellent grip and it makes it a good ride for girls too.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
Skateboarding is the best and worst thing that’ll you’ll ever have the pleasure of tearing your hair out over. In a typical day of skating, you’ll get hurt, you’ll get incredibly frustrated, and eventually land a trick that’ll make it all worth it - if you’re lucky. Choosing a skateboard is fairly simple if you know what shape and width you like. If you’ve been skating awhile, you’re probably fairly familiar with what board brands you like skating. If not, there are a number of resources to help you choose the best skateboard for your skating style. Continuing to read this little spiel is going to take the least amount of effort on your part.

Canadian maple wood decks are the industry standard and is what the vast majority of decks on this list will be made of.  However, is the seller just says “maple” the deck is typically made in China and the wood may be slightly softer and lower quality.  This is more common among the lower cost blank decks, and most pro brands or higher end blanks are typically 100% Canadian maple.  In my opinion, the difference between Canadian and Chinese maple decks is slight and in many cases, a cheaper Chinese deck may be the better option for you if you have a small budget or tend to go through decks very quickly.
That Captain America-esque deck, though, is where the real magic happens. It uses Plan B’s Blk Ice tech, which means it’s lighter than your average board, stronger than standard 7-ply maple, and it’s built to slide and pop like no other without any need to add wax. This also makes it more consistent; no extra slippery or sticky spots, just a smooth ride.
The grip tape found on a skateboard can actually be defined as the grainy sheet, which resembles sandpaper that also comes with a sticky underside. Such underside needs to adhere to the deck’s surfaces as a means of increasing traction or grip. No matter what skating style you use, the grip tape is extremely helpful in your attempt to stay on the board.
The use of skateboards solely as a form of transportation is often associated with the longboard.[108] Depending on local laws, using skateboards as a form of transportation outside residential areas may or may not be legal.[109] Backers cite portability, exercise, and environmental friendliness as some of the benefits of skateboarding as an alternative to automobiles.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies[53] to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be."[54][55][56][57][58] According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.[59]
Skateboarding is thrilling as well as a very dangerous sport if not taken seriously. That’s why whenever you plan to ride a skateboard you must choose the best skateboard for a beginner. Being a beginner in skateboarding you get plenty of challenges in discovering your personal riding style. You can minimize various hassles by having the best skateboard for a beginner. For this reason, we have compiled a great in-depth guide for beginners to help them get started with this amazing journey of skateboarding. Making the best choice as a beginner can beat the odds of failing to ride or not having the best experience in skateboarding. Read on to find out.
The skateboarding industry has changed so much in the last few years. Female skaters now get the support they need from bigger companies. I know hoopla helped pave the way for this to happen. It was so rewarding and surreal to have had such a rad team of girls represent hoopla over the years. I am stoked to have formed friendships with such a diverse and talented group.

In 1975 skateboarding had risen back in popularity enough to have one of the largest skateboarding competitions since the 1960s, the Del Mar National Championships, which is said to have had up to 500 competitors. The competition lasted two days and was sponsored by Bahne Skateboards & Cadillac Wheels. While the main event was won by freestyle spinning skate legend Russ Howell,[30][31] a local skate team from Santa Monica, California, the Zephyr team, ushered in a new era of surfer style skateboarding during the competition that would have a lasting impact on skateboarding's history. With a team of 12, including skating legends such as Jay Adams, Tony Alva, Peggy Oki & Stacy Peralta, they brought a new progressive style of skateboarding to the event, based on the style of Hawaiian surfers Larry Bertlemann, Buttons Kaluhiokalani and Mark Liddell.[32] Craig Stecyk, a photo journalist for Skateboarder Magazine, wrote about and photographed the team, along with Glen E. Friedman, and shortly afterwards ran a series on the team called the Dogtown articles, which eventually immortalized the Zephyr skateboard team. The team became known as the Z-Boys and would go on to become one of the most influential teams in skateboarding's history.[27][33][34]
Polar’s inaugural video release, The Polar Skate Co. Promo – Wallride Oh Yeah Oh Yeah Oh Yeah (2012) with the tagline ‘Inspire others to inspire themselves’ featuring Pontus, fellow Swedes Oskar Rozenberg and Davd Stenstrom, Polish rider Michal Juras, Dane Hjalte Halberg, Tjark Thielker and original rider and Polar artistic contributor Jakke Ovgren.

This deck is 6-inches-by-22.5-inches with that classic cruiser shape. The board is made with 6-ply bamboo and maple construction, which is lightweight, flexible, and eco-friendly. Bamboo Skateboards claims this board has a turning radius not seen in most mini decks. The small, blank deck is heavy duty and durable in a way not all mini cruisers are. This non-carbonized board is ready for you to slap on the grip tape and artwork you want and then get riding.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.
In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
Moreover, we love the amazing variety of skateboards that Plan B has. Plan B’s team consists of some of the most famous professionals out there like Ryan Sheckler, Torey Pudwill and Chris Cole and all of their pro boards are available. Ranging from small skateboards (like Team Tripper mini) that are best skateboards for kids to their full size deck range that starts at 7.6 with the Felipe Flashback deck, Plan B has covered it all. Might I add that their full size skateboards are ideal for a smooth ride in the park and carve out all the turns perfectly. Most of the Plan B skateboards are around the 8 inch to 8.25 inch size which is the most popular size of the skateboard at the moment.
Choosing a good skateboard can be tricky, if you're a beginner in the sport. There's a lot that you have to take into account, in addition to the cost. You have to also consider the complete board, the deck, the trucks, and the wheels, whether you're buying a ready-made skateboard or are putting together your own. Once you understand what makes a good skateboard, you'll be hitting up the skate parks in no time.
Last year, Element didn’t even make it to the top 3, but in 2016 it reached the top and therefore is our top skateboard deck brand on skatedeluxe! We can only congratulate! Even after 24 years the old hand of the skateboarding industry, which was founded in 1992, does not forget how to provide you with decks that push tears of joy out of your feet. What to expect for 2017? A big anniversary! Can’t wait for that! Get your new Element deck from skatedeluxe starting at 59.99 €| 50.00 GBP!
It can be a bit obscure when Fergus Purcell and Will Bankhead design new Palace decks. The fact that the boys meet the Zeitgeist is proved by the step-up of the London brand by three places compared to last year. Nevertheless, these decks belong on the street. Just ask Benny Fairfax, Lucien Clarke, Danny Brady and Co. – Palace Decks are offered from 59,99 € | 50.00 GBP!

Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.


Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.[42]
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.

You should also look for the type of skateboard wheels that you will be getting with your skateboard. Soft wheels are great for cruising around uneven surfaces, while harder wheels are better for skateboard tricks and hard falls, which is vital for various skateboarding styles. The key thing to remember is the smaller wheels are slower, and bigger wheels are faster.


Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.
The Wonnv Retro Mini Cruiser 22 inch Complete Skateboard is 22″ Light Up Clear Banana Skateboard.  It is complete with Light Up Board, Wheels, Metal Trucks, ABEC-7 Bearings, and High-Quality Bushings.  The set also includes 6″ Metal Trucks, High-Speed ABEC-7 Bearings, High-Quality Bushings, and Hardware.  It has a unique Textured Waffle Pattern on Deck and designed for Maximum Grip.  The Deck measures about 22 x 6 x 4″.  It has a 6″ Truck Axle and 3″ Truck Hanger.  It requires 2 AAA Batteries and is recommended for skaters who are 6 years old and Up.  It has a 5 rating on Amazon.

One European brand steady killing the game is France’s own Magenta. What Palace is for London, Magenta is for Paris, representing what it means to make do with skating in a place where you will literally get kicked out of everywhere just for riding on your board. With a recent collaboration with adidas, Magenta has shown they can turn their niche image into something with mass appeal, so long as the world will pay attention. Skateboarders already know the brand for their quick-footed style of skating and their unique illustration style, but they should know Magenta for their conscious effort to make sure we all are enjoying the pleasure and the freedom skateboarding brings.
Grip tape adds additional assurance for a rider's feet. It is made from a sheet of colored paper or fabric with adhesive on one side and a fine, sand paper surface on the other. Applied to the top surface of a skateboard, grip tape gives a person's feet an improved grip while maintaining stability for performing tricks. Skateboard trucks connect both the wheels and ball bearings to the deck and are directly attached to the deck themselves. They are usually constructed from aluminum alloy. The wheels are mounted to their axles via steel bearings. The wheels are made from polyurethane and available in a range of different shapes and sizes to suit most any skill level.
Last year, Element didn’t even make it to the top 3, but in 2016 it reached the top and therefore is our top skateboard deck brand on skatedeluxe! We can only congratulate! Even after 24 years the old hand of the skateboarding industry, which was founded in 1992, does not forget how to provide you with decks that push tears of joy out of your feet. What to expect for 2017? A big anniversary! Can’t wait for that! Get your new Element deck from skatedeluxe starting at 59.99 €| 50.00 GBP!

The good news is that majority of skate shoes today come with high-quality flat soles that are capable of providing the maximum surface area designed to let you come in contact to the board, thereby promoting better control. Look for a really durable shoe, which you can wear comfortably to guarantee a safe and enjoyable experience when you are skateboarding.


Serving skateboarding since 1976, we now offer the finest complete range of skate products in the world, handcrafted to serve skaters from their first skateboard to the top professional level. Our mission is to make the best skate equipment you can buy. If you don’t already know what you want, let us help you select the skateboard components that will enable you to take your skating to the next level. Whether you’re a first-time customer or a loyal fan, we’re proud to serve you.
The growth of the sport during this period can also be seen in sales figures for Makaha, which quoted $10 million worth of board sales between 1963 and 1965 (Weyland, 2002:28). By 1966 a variety of sources began to claim that skateboarding was dangerous, resulting in shops being reluctant to sell them, and parents being reluctant to buy them. In 1966 sales had dropped significantly (ibid) and Skateboarder Magazine had stopped publication. The popularity of skateboarding dropped and remained low until the early 1970s.[7][25][26]
Keep in mind that the deck width will also affect the size of the trucks that you use. You’ll need wider trucks to make a wider deck more stable. If you see a wide deck with narrow trucks, you can expect the ride to be wobbly and hard to manage. Pay attention to the bushings on the board as well. If the bushings are very firm, you’ll have a more stable ride, but it also makes it harder to turn. Soft bushings are much more responsive, but you do lose a little bit of stability. If you don’t know if your bushings are firm or soft, you likely have soft bushings, since this is the default.
Similar to sandpaper, grip tape, or “grip” as it’s commonly referred to, is applied to the top of your deck for traction. Grip gives you the friction you need to perform tricks such as ollies and kickflips. Not all grip tape is the same however. Each brand's products perform differently, so you may want to experiment with different brands to get a feel for what you prefer.
Unfortunately, there is no one skateboard that is ideal for beginners, and choosing Skateboards for them can be difficult. Learners come in different sizes, weights and heights, and that’s why it can be difficult to generalize. It also depends on what you want to do with your skateboard as a beginner, and whether you will be using it for cruising, tricks or both. Regardless, there are a few guidelines that can help you decide which beginner skateboard is perfect for you, all of which we listed above and below!
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
Real Skateboards are also notable for the brand’s deep involvement in raising awareness and funds for charitable concerns related to the skateboard community across the globe with the brand supporting everything from DIY skatepark builds, to releasing bespoke Real boards for fallen members of the skateboarding community including releasing a board in memory of UK skate shop owner and stalwart of the British skate scene Steven ‘Bingo’ Binks back in 2011.
Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.

Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
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Choosing a skateboard deck can be approached in a few different ways: you can choose your board based off the graphic, the brand, the shape, the width, or even the color. For most skateboarders, it’s a combination of all these factors, but if you’ve never skateboarded before, you may not know what shape, width, or brand you like best. In this case, choosing your favorite graphic would make total sense.
Alien Workshop is a Dayton, Ohio based company, established by Chris Carter, Neil Blender and Mike Hill in 1990. They have gone through several ownership changes, including a period of being owned and operated by Burton Snowboards, but have persevered and become one of the top skateboard brands today. Alien Workshop has faced several turbulent challenges with varying outcomes, however they have remained dedicated to providing a high quality, yet also affordable boards. We like Alien Workshop for their innovative designs and conscience effort to make a great board, that many can afford. Their high quality boards has allowed them to become one of the best rated skateboard brands today.

Skateboarding damages urban terrain features such as curbs, benches, and ledges when skateboarders perform "grinds" and other tricks on these surfaces.[112] Private industry has responded to this problem by using skate deterrent devices, such as the Skatestopper, in efforts to prevent further damage and to reduce skateboarding on these surfaces.[112]
Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play. 
It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.
Freestyle skating remained healthy throughout this period, with pioneers such as Rodney Mullen inventing many of the basic tricks that would become the foundation of modern street skating, such as the "Impossible" and the "kickflip". The influence that freestyle exerted upon street skating became apparent during the mid-1980s; however, street skating was still performed on wide vert boards with short noses, slide rails, and large soft wheels. In response to the tensions created by this confluence of skateboarding "genres", a rapid evolution occurred in the late 1980s to accommodate the street skater. Since few skateparks were available to skaters at this time, street skating pushed skaters to seek out shopping centers and public and private property as their "spot" to skate. (Public opposition, in which businesses, governments, and property owners have banned skateboarding on properties under their jurisdiction or ownership, would progressively intensify over the following decades.)[40][41] By 1992, only a small fraction of skateboarders continuing to take part in a highly technical version of street skating, combined with the decline of vert skating, produced a sport that lacked the mainstream appeal to attract new skaters.

However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
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