Their hard and soft goods feature 90’s imagery like Kurt Cobain with Courtney Love and Corey and Topanga from Boy Meets World, and it comes together to become pure fun for the hell of it. With brand mastermind Grant Yansura holding a spot as an official videographer for Nike SB, you know he must be doing something right with all his work. His Cosmic Vomit series is just another insight into the breadth of his great work.
Skateboards just aren’t what they used to be, and that doesn’t make Jim Greco, Baker and Deathwish OG, happy whatsoever. Greco started the company last year as an effort to bring back skateboard manufacturing to the USA from overseas in China, using the traditional silk screen ink transfer and hand shaping methods from the early days of skateboarding.
The skateboard industry is as colorful and competitive as the sport itself. It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community. But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top. It takes hands-on dedication and genuine passion for the sport.
Unlike California, where the sun always shines and the pavement has never seen snow and salt, New York only has a handful of skate brands. Funny when you think about the rich history skateboarding has in the City. 5Boro is one of the brands that has been keeping the tradition alive for more than a decade, and next time you see founder Steve Rodriguez out skating, thank him for making so much happen for skaters in NYC.
Element, based out of Irvine, CA, is one of the cool skateboard brands today. They came in first on our list due to their quality boards, sustainable practices and the affordability they offer customers. They’re an environmentally responsible brand who creates their boards without causing any environmental damage. The Element team behind the company is comprised of a group of professional skateboarders who interact with a strong belief in the Element brand. They not only offer great products, but stand for an open minded and active lifestyle and have become one of the best skateboard brands in the world.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.