It was a slow start for 3D, who had Alex Olson bail on them when they first started out before they could even get their first run of boards inside of shops, leaving the company at just two riders: Brian Anderson and Austyn Gillette. Now, due at least partially in part to Brian Anderson’s solidified status as a skateboarding legend, 3D has taken off and become an established brand that’s not taking itself too seriously, but still putting on for skateboarding. 3Ds first video offering, featuring amateur rider Tom Karangolov in a dreamy pink colorcast world, has even showed that they’re looking to shake things up in the stale footage side of skateboarding.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
For those of you who don't know, Mark Gonzales isn't just an artist who occasionally pens logos for Supreme. He's a bonafide legend, as an artist, a skater, and a personality. His brand Krooked is a perfect expression of that, with art direction from the man himself, and a videography of skate flicks that includes essential viewing Gnar Gnar, Kronichles, and Naughty. Supreme may top Krooked on this list, but true Gonz stans will always represent with Krooked.
Spotting a poorly made skateboard deck can be hit or miss. Some toy skateboards don’t even try to look “real". They might have no concave to their shape and may not even have a extended nose. Others may be shaped to resemble a real skateboard, but are made with cheap woods and fillers. If that is the case, they may be both thicker and heavier than a quality board, or they may be ready to fall apart quite quickly and easily. Consider that it isn’t easy to make a real skateboard deck. Most legitimate skateboard decks will sell for somewhere between $35 - $55. If you are paying that much for the entire skateboard, it is unfortunately a sign that significant corners were cut on quality.
In the past decade, I have begun seeing the emergence of skate decks being totally or partially made from carbon fiber or other metal materials instead of solely wood. These decks typically last longer than regular wooden decks and aren’t prone to chipping or breaking like most made from wood. The drawback to these materials is that they tend to feel “stiffer” than traditional wooden decks and experienced skaters may feel they are heavier and harder to do tricks on. Carbon fiber decks are also more expensive, but this additional cost may be worth it if you tend to break decks easily. Some brands also offer warranties against breakage under normal conditions for carbon fiber decks if you are worried about breakage.
In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels. Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.