The World Industries logo used to be the marker of a diehard skater, but recently it's gotten into the children's skateboard market too. Because of the brand's long history and trusted reputation in the skateboard community at large, the boards are generally good quality. However, remember that the brand usually caters to hardcore skaters; some parents may not approve of some of the brand's imagery. 
“They built the industry before they built their business,” said Denike who became one of the early product testers as a 15-year-old when he was approached by Novak and Shuirman in a skateboard park. “It was just raw entrepreneurial spirit. They took it from a fad to an actual business and, as a group, decided they were going to focus on growing the industry. If they were good businessmen, they would get a piece of that pie.”
Remember don't get those cheap skateboards from Walmart. They won't hold up to any skating and can break from a single ollie that is landed improperly. I know they are cheap, but 2 cheap boards a week for a few weeks adds up to the price of 2 or 3 expensive boards. These boards are also heavier and slow which makes them much more difficult to do tricks on.

Omar Salazar suffered a bad knee injury recently and was sidelined from skating, allowing him to refocus his energy into running his company, Doomsayers. Following the demise of Alien Workshop and facing an uncertain future in the industry, Omar decided to really focus on a brand whose image is not shy about its disdain for corporate greed, which many people blame for the demise of his long time sponsor.

Freedom Plaza has become a popular location for skateboarding, although the activity is illegal and has resulted in police actions.[5][115] A 2016 National Park Service management plan for the Historic Site states that skateboarding has damaged stonework, sculptures, walls, benches, steps, and other surfaces in some areas of the Plaza.[5] The management plan further states that skateboarding presents a persistent law enforcement and management challenge, as popular websites advertise the Plaza's attractiveness for the activity.[5] The plan notes that vandals have removed "No Skateboarding" signs and recommends the replacement of those signs.[5]
Read on for our complete skateboard buyers guide where you can find things to consider when buying a beginner board, beginner skateboards for adults, ABEC ratings, Sizing Chart, and more about these epic extreme sports. Looking to go electric? Check our our review of the top electric skateboards! You could also try these top-rated electric longboards.
The skateboard industry is as colorful and competitive as the sport itself.  It’s no surprise that the top skateboard brands all take on that daring, free expression and edgy creativity that is quintessential to the skateboarding community.  But it’s not all fun and games — it takes a lot more than producing wooden decks with dope graphics to make it to the top.  It takes hands-on dedication and genuine passion for the sport.

As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.
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