“They built the industry before they built their business,” said Denike who became one of the early product testers as a 15-year-old when he was approached by Novak and Shuirman in a skateboard park. “It was just raw entrepreneurial spirit. They took it from a fad to an actual business and, as a group, decided they were going to focus on growing the industry. If they were good businessmen, they would get a piece of that pie.”
If you are looking to buy a reliable skateboard that will keep you busy for years to come, the Whitey Panda is the ideal choice. It’s a very good entry-level skateboard that can be put through a lot of wear and tear. The solid, metal skateboard trucks ensure that you will be kept sturdy and safe both on and off the ground. This helps the rider feels more confident when doing tricks, no matter where they are.
Most skaters consider width is the most important dimension of the deck. That is measured straight across at the widest point of the deck. Skateboard decks generally range between 7.0 to 10.0 inches depending on the shape of the deck. There are boards that are narrower and wider than that, but they are not common and not practical for all around skating.
Bearings are standardized to fit in all kinds of skateboard wheels. All bearings will eventually get dirt and gunk in them which slows you down. Regular cleaning is recommended. Higher quality bearings will perform better, roll faster, retain more speed, and last longer when cleaned regularly. Some bearings come with bearing spacers or have spacers built into the bearing. These will fit in any wheel, but are not necessary for most types of skateboarding or longboarding.
Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US.  These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck.  Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using.  The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold.  For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete.  If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck.  This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard.  As the skater progresses they can then switch out these generic parts for higher-end options as necessary.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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