The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions.
Skateboarding is the best and worst thing that’ll you’ll ever have the pleasure of tearing your hair out over. In a typical day of skating, you’ll get hurt, you’ll get incredibly frustrated, and eventually land a trick that’ll make it all worth it - if you’re lucky. Choosing a skateboard is fairly simple if you know what shape and width you like. If you’ve been skating awhile, you’re probably fairly familiar with what board brands you like skating. If not, there are a number of resources to help you choose the best skateboard for your skating style. Continuing to read this little spiel is going to take the least amount of effort on your part.