Theories of Atlantis is a brand that truly defies categorization. Josh Stewart’s brain child has gone through more phases than most companies, first being a means for him to put out his own series of Static videos featuring New York skaters, to now being a full blown distribution house for smaller boutique skateboarding brands featured on this list. Josh also puts out a line of soft goods with the turn of every season, playing off conspiracy theory style graphics and imagery on staple items like zip hoodies and long sleeves.
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
However, the diversity of Santa Cruz skateboard’s stake in the skateboard business meant that they easily survived the mid-90’s slump in popularity and returned with an newly invigorated team and powered on with video after video from the mid-90’s to the present day. Similarly to Powell-Peralta, Santa Cruz are also notable for their Veteran Division (documented in their 2007 release ‘V Day‘) celebrating pro riders such as Keith Meek, Tom Knox and Eric Dressen from earlier eras of Santa Cruz’s existence. Santa Cruz Skateboards current line of product boasts many re-released classic boards from earlier eras of the brand and are as popular, if not more so, than they were originally, thanks to an explosion in the nostalgia and collector’s markets within skateboarding.
Many cities also began implementing recreation plans and statutes during this time period, as part of their vision for local parks and communities to make public lands more available, in particular, for skateboarding, inviting skateboarders to come in off of the city streets and into organized skateboarding activity areas. By 2006 there were over 2,400 skateparks worldwide and the design of skateparks themselves had made a transition, as skaters turned designers.[43][60][61][62][63] Many new places to skateboard designed specifically for street skaters, such as the "Safe Spot Skate Spot" program, first initiated by professional skateboarder Rob Dyrdek throughout many cities, allowed for the creation of smaller alternative safe skate plazas to be built at a lower cost.[64] One of the largest locations ever built to skateboard in the world, SMP Skatepark in China, at 12,000 square meters in size, was built complete with a 5,000-seat stadium.[65]

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These are commonly found at walmart. Price is usually around $50, which is the price for a good set of longboard wheels. If you want a good longboard and you are on a budget, search for a bargain of a name brand on craigslist or other similar sites. Sometimes you find a jem forn cheap. I recommend buying a reasonably priced name brand such as flippin board co, landyachtz, or loaded . Hope this helps :—)
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
Originally referred to as sidewalk surfing, the birth of skateboarding dates back to the early 1940s and the use of wooden boxes with roller skates attached to their bottoms. While the board itself cannot necessarily be attributed to a single inventor of the time and was, instead, a spontaneous invention from multiple sources, the modern style of many of today's skateboards took form during the 1950s when California surfers were looking for a physical activity to keep them busy during times when the waves were flat. The first manufactured skateboards were ordered by a Los Angeles surf shop and were designed to be used by surf enthusiasts during their downtime. At the time, the shop owner set up an arrangement with the Chicago Roller Skate Company to produce sets of skate wheels, which the shop would then attach to square wooden boards.
Typically when looking at different completes you will see size dimensions in the format of ~7-8 x 31-34″.  This measurement is referring to the width and length of the skateboard deck.  Typically all other parts are relatively standard and the deck size is the main thing to look for.  Standard skateboard widths for beginners are between 7.5-8.25 with smaller boards being better for younger and smaller guys.  You don’t really have to worry about length much as long as it’s shaped regularly.  You may hear about the concave of the deck or a special type of board construction, but for the most part, it will not matter much to a beginner.  If you have no idea what size would be best you will never go wrong with a 7.5 or 7.75.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
The first skateboards started with wooden boxes, or boards, with roller skate wheels attached to the bottom. Crate scooters preceded skateboards, having a wooden crate attached to the nose (front of the board), which formed rudimentary handlebars.[6][7][8] The boxes turned into planks, similar to the skateboard decks of today.[9] An American WAC, Betty Magnuson, reported seeing French children in the Montmartre section of Paris riding on boards with roller skate wheels attached to them in late 1944.[10]
Their hard and soft goods feature 90’s imagery like Kurt Cobain with Courtney Love and Corey and Topanga from Boy Meets World, and it comes together to become pure fun for the hell of it. With brand mastermind Grant Yansura holding a spot as an official videographer for Nike SB, you know he must be doing something right with all his work. His Cosmic Vomit series is just another insight into the breadth of his great work.
Wedding Rodney Mullen‘s decades of technical experience regarding board shaping, concaves and the technical minutiae of skateboard manufacturing, (along with his huge fame and celebrated status as the father of modern street skating), with Daewon’s irrepressibly enthusiastic persona and supernatural skateboard talents, Almost was, from the outset, a brand predicated on celebrating the ‘fun’ side of skateboarding whilst simultaneously pushing the technical parameters of what could be done.
The first skateboards started with wooden boxes, or boards, with roller skate wheels attached to the bottom. Crate scooters preceded skateboards, having a wooden crate attached to the nose (front of the board), which formed rudimentary handlebars.[6][7][8] The boxes turned into planks, similar to the skateboard decks of today.[9] An American WAC, Betty Magnuson, reported seeing French children in the Montmartre section of Paris riding on boards with roller skate wheels attached to them in late 1944.[10]
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip.  
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