Using 12 years of experience in manufacturing skateboards, Penny Skateboards was created to offer the skateboarding community high performance and high quality plastic skateboards. The brand focuses on creating each Penny skateboard with attention to detail and with the best raw materials. Not only are they meant to look good, but are meant to work just as good if not better.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.
Uses Smaller Wheels For Improved Stability – Any true skater knows that wheels are essential in terms of the type of skating performed. Powell Classic, being an original company, understands that most skaters are doing tricks or will be doing tricks. To provide greater stability, they release boards with smaller wheels designed for basic street skating.
Illegal skating includes jumping over cracks or obstacles on the sidewalk (rather than stopping, picking up one’s board and walking around the obstacle), turning, riding over certain public property and any stopping maneuver that could be considered a trick. A ticket for skateboarding is a traffic violation, but skaters are more commonly cited for vandalism or trespassing—misdemeanors that stay on a skater’s record and usually carry a fine or a sentence of 40 hours of community service, or both.
In the skateboarding industry, brands tend to come and go with ease. It’s rare for them to stay in the spotlight for any substantial amount of time. But the constant reshuffling of the deck (pun not intended) allows for a rotation of new brands to make a name for themselves. Whether they’re known primarily for their skateboarding parts essential to the craft (like decks, trucks, wheels, and shoes) or for their apparel and accessories, the skateboarding universe has been expanding ever since the sport caught the attention of the mainstream in the late ‘90s. Everyone may remember exactly where they were when Tony Hawk landed the 900° on national television, but the world of skateboarding brands is much larger than just that and more expansive than you may realize.
This is an interesting option because it is basically a hybrid between a blank and pro skateboard deck. It’s like a pro board in that is has a “brand” and logo, but the cost is similar to blanks and they don’t sponsor the same quantity and caliber of professional skaters that other pro brands do. While the logo is really cool and the rest of the parts seem to be high quality, you may not get the same brand recognition with Punisher as you would with other brands like Element or Toy Machine. This deck is also 7.5″ which makes it a great choice for a younger beginner. This is the perfect beginner skateboard for someone who doesn’t really care about the brand name, but still wants the style and performance of an above average professional skateboard.
Quartersnacks has been on one these past few years, making soft goods that will instantly make you look like you don’t actually suck at skating (me), and getting the honor of customizing their own Nike SB Dunk Low. Name another company in skateboarding that has that, and a book about their first decade of history coming soon through the world-renowned Random House publishing company? We’ll wait.
A magazine?! This is an outrage! Yeah, it is. But Low Card has become the defacto hat brand for all the cool hesh skaters in America, so deal with it. Also, the mag's graphic tees, baseball shirts, coaches jackets, and beanies are all highly dope. The custom mesh hat program is the way to go if you feel the need to wear your “yeah, I skate” calling card on your head.
Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.