Theories of Atlantis is a brand that truly defies categorization. Josh Stewart’s brain child has gone through more phases than most companies, first being a means for him to put out his own series of Static videos featuring New York skaters, to now being a full blown distribution house for smaller boutique skateboarding brands featured on this list. Josh also puts out a line of soft goods with the turn of every season, playing off conspiracy theory style graphics and imagery on staple items like zip hoodies and long sleeves.
The “popsicle” deck is the most popular shape because of its versatility and durability. These decks resemble the shape of a popsicle stick because they feature both a nose and a tail that are exactly or nearly symmetrical. Since the nose and the tail are shaped about the same, it’s easy to do tricks no matter which direction you’re headed in. Most skateboarders stick to popsicle decks because of their functionality and reliability.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.
Trick wise, you can perform many different tricks. The price is well worth it because of the lightweight nature and solid design of the skateboard brand. The trucks and bearings are custom made by the company so there is no room for error as the quality is promised to be upheld by the company. Also, the package itself comes with a mini T-tool which is great for on the spot replacement of wheels, adjusting the bearings, and also interchanging the trucks if need be.
“We make 38 different proprietary shapes, and what is more important than the shape is the leverage that we design on each board. The mold we use, and where we drill on each mold is the magic. Do all popsicles ride the same? Of course not. We are a step beyond almost everyone with that because I am nerdy about how stuff rides and performs. This is what our riders skate and love, we aren’t trying to capture some demographic.
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Ever notice small vertical or horizontal cracks through your grip tape or by the hardware of your trucks? These are called stress or pressure cracks and are basically mini fractures of your skateboard deck that typically are seen in the areas of the deck that withstand the greatest impact (around the trucks). A few pressure cracks is generally no big deal and you won’t even notice them while skating, but they can compound and grow larger and make your deck lose “pop” and increase the chance of snapping. To avoid pressure cracks, you cant use riser pads underneath your trucks to reduce the level of impact your deck takes. You should also avoid over tightening your hardware and storing your skateboard in a very humid place as both of these practices can also make your board weaker and more susceptible to pressure cracks.
While the skateboard has a lot of moving parts, one's safety, comfort, and ease to learn new skills and perform tricks are all of equal importance. For this reason, choosing the right type of deck and wheels should be two of the first considerations, as the board's shape, material construction, and wheel makeup will all have a significant impact on your ability to control the equipment and maintain good aerodynamics. Additionally, the width of the deck is important, so one must take their height, shoe size, and style of riding into account in order to ensure the deck offers as much support as possible, regardless of application.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.