After expanding from a successful board brand featuring Pontus’s own art and photography, the brand grew into making a high quality line of apparel that borders between athletic wear and traditional skate style. Over the last couple of years, Polar dropped jerseys and polos in high quality athletic materials, collabed with Converse on a couple of Chuck Taylors, and always kept a steady stock of their classic heavy chinos and hoodies, building up a brand you could literally rock head-to-toe.
Prior to the mid-seventies many early skateboards were originally based upon the concept of “Sidewalk Surfing” and were tied to the surf culture, skateboards were surfboard like in appearance with little to no graphics located under the bottom of the skateboard-deck. Some of the early manufactured skateboards such as "Roller Derby", the "Duraflex Surfer" and the "Banana board" are characteristic. Some skateboards during that time were manufactured with company logo's or stickers across the top of the deck of the skateboard, as griptape was not initially used for construction. But as skateboarding progressed & evolved, and as artist began to design and add influence to the artwork of skateboards, designs and themes began to change.
Many of the most popular skateboard brands sponsor teams of skaters, like Zero's Jamie Thomas and Element's Barn Margera. Professional skaters are often good sources of information as to what skateboard you should buy. If a pro skater rides a certain board, there is a good chance that if he or she finds that it is high enough quality you will also like the board. Users looking for a new skateboard will want to research a variety of different brands to find the one that best suits their needs, based on function and features.
From cheap skateboards to high end, custom complete skateboard decks, we have boards for riders of every skill level and tax bracket - we get it, we put skateboarding before everything else first. If you can’t always afford a new board, but go through decks like toilet paper, consider a CCS Skateboard - they cost less, but are manufactured in the same factories as other brands we carry. CCS Skateboards are held to the same standards as every skateboard we sell, but we can sell them for less.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.