Isle is much newer to the game than a lot of the other brands mentioned on the list, but that doesn’t mean they don’t deserve the same respect. Drawn straight from the mind of skateboarder Nick Jensen, a London native with the eye of a true artist, Isle’s graphics could just as easily be hanging in a museum rather than in skate shops. Jensen’s creative process involves him sculpting, painting and photographing every board graphic himself in his own studio, manipulating each art piece to work as a graphic. Isle offers one of the most well developed brand images in skateboarding, due in big part to the fact that it is literally an outlet of one man’s own rampant creativity.
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Krux make some great trucks. Krux makes "downlows" trucks, that have a lower hanger and kingpin than even Grind King. However, you will need a hex tool to adjust them. The Krux IIIs with Topless System are even lighter, with special bushings that feel broken in from the start, but that also provide a faster snap back into position. Krux trucks are light and low.
Started by a group of guys who decided to stick together after the fall of Alien Workshop, Quasi skateboards presses boards and prints shirts featuring psychedelic art for the year 2015, offering something different than most board brands today. Backed by a team boasting hometown heroes and certified style gawds, Quasi is a board company everybody wanted that nobody had made yet.
Started by a group of guys who decided to stick together after the fall of Alien Workshop, Quasi skateboards presses boards and prints shirts featuring psychedelic art for the year 2015, offering something different than most board brands today. Backed by a team boasting hometown heroes and certified style gawds, Quasi is a board company everybody wanted that nobody had made yet.
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
Since its inception in 1990, Alien Workshop has gone through a number of changes of ownership, first being bought by Burton Snowboards in February 2008, then purchased from Burton by original Alien Workshop rider and reality TV show star Rob Dyrdek in January 2012. Following Dyrdek’s purchase of the brand and its umbrella company DNA Distribution, (also incorporating Habitat skateboards, Habitat footwear and Reflex bearings), an announcement was made in October of 2013 that Dyrdek would remain as a minority shareholder of DNA Dist, with the majority of shares purchased by Pacific Vector Holdings, (also owners of No Fear clothing and Gatorz sunglasses).
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
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