Element is of the most mainstream brands in the industry today that has sponsored legends like Nyjah Huston and Bam Margera. There are many pro decks to choose from with some amazing tribal designs and they have introduced a “featherlight” technology that allows Element to have some of the lightest boards on the market today. Some may call Element “too mainstream” or “sellouts”, but at the end of the day, they produce quality products in a variety of artistic designs.
Following stints on the US brands Mad Circle and Arcade and a pro model on the then hugely popular European brand Cliche skateboards, Pontus Alv quit his board sponsor and moved back to his hometown of Malmo, Sweden in the early to mid 00’s. During this time Pontus took what might be called a creative hiatus but which would be more accurately explained as a re-connection with his roots. After returning to Malmo, Alv became heavily involved in building and creating the scene there, working alongside friends to build a number of DIY skatespots through the city such as the now legendary Savanna-side and Steppeside projects.
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
Powell Peralta is a brand that has been around since the late 1970s. The Powell Golden Dragon has been on the market for over four decades now, and its popularity hasn’t decreased. It’s easy to see why even legends like Steve Caballero recommend these skateboards. Powell is known for having boards that fit every age range and skill level, satisfying the needs of many. It’s also probably the reason as to why the product is surrounded by 5-star reviews.
Moving on to our favorite pick from the Plan B series, Plan B Skateboard Complete Felipe Victory 7.6″ Tensor Assembled, suitable for all kinds of riders, but is an ideal skateboard for intermediate skateboard riders. The deck is made from 100% North American maple and measures 7,6 inches. Its wheels are 52mm TGM wheels which means it is excellent for both street and park skating. We also love its lightweight trucks and heavy-duty aluminium with grade 8 steel kingpins and axles plus the bushings (USA made) and pivot cups. The bearings are rated 5 on the ABEC scale.
The Element Quadrant #14 board is 8-inches wide and 31.75-inches long, from nose to tail. This deck features a bare top that needs grip tape and a design on the bottom with four quadrants featuring the Element symbol in alternating red and black backgrounds. The wheelbase between the trucks is just over 14 inches while the nose is 7 inches and the tail is 6.325.
Real Skateboards are also notable for the brand’s deep involvement in raising awareness and funds for charitable concerns related to the skateboard community across the globe with the brand supporting everything from DIY skatepark builds, to releasing bespoke Real boards for fallen members of the skateboarding community including releasing a board in memory of UK skate shop owner and stalwart of the British skate scene Steven ‘Bingo’ Binks back in 2011.
Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
The 18 has made some moves over the past few years that have shown they’re not a bunch of old hesh dudes that piled out and are just holding onto their stronghold with guys who are all about tattoos and brews. They collabed with Supreme and had one of their legends, Andy Roy, model the lookbook, and also put out Destination Unknown, a full video about their vagabond travels in the hunt for anything to skate. Most recently, they released What’s Up Monkey?, an all iPhone full-length video shot all across the world.
Where do you live? I forget that this is a global community. If you're US/CA I would recommend going to a local shop and testing some out and see what you like the most cause a Girl will be different from an Almost from an Expedition in very little ways that might turn you off the board shape more than their graphics/team. I would get between a 8" and 8.25" deck though.
It's apt that Tribute has taken an umbrella as the company logo. In a city that rains as much as Portland, skaters don't have too much to be stoked about. But that has done nothing to deter one of the strongest skate scenes in the US, which has the notorious Burnside skatepark, awesome brands like Tribute, and local rippers like Brent Atchley at its core.
Fury skateboarding trucks are heavier and stronger than most. Most skateboarders try to shave off as much weight as possible. However, Fury has some other special features to try to tempt you - Fury trucks are wider than most, come with a mini riser (similar to Phantom trucks), and special Fury bushings. And if that's not enough, Fury trucks have a unique ballpoint turning design, so that the hangar has a ball joint sitting in a socket in the base plate.
Polar’s inaugural video release, The Polar Skate Co. Promo – Wallride Oh Yeah Oh Yeah Oh Yeah (2012) with the tagline ‘Inspire others to inspire themselves’ featuring Pontus, fellow Swedes Oskar Rozenberg and Davd Stenstrom, Polish rider Michal Juras, Dane Hjalte Halberg, Tjark Thielker and original rider and Polar artistic contributor Jakke Ovgren.
Let's be clear: Mike Carroll and Rick Howard are legends and modern skating wouldn't be shit without them. There. When the two good pals left Plan B to start their own brand in 1993, skateboard history was made. Girl and Chocolate are separate brands, but they act like two sides of the same family, and after 20 years making decks and apparel for skateboarders, the clan is stronger than ever.
Skateboarding damages urban terrain features such as curbs, benches, and ledges when skateboarders perform "grinds" and other tricks on these surfaces. Private industry has responded to this problem by using skate deterrent devices, such as the Skatestopper, in efforts to prevent further damage and to reduce skateboarding on these surfaces.
The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.