By the 1960s a small number of surfing manufacturers in Southern California such as Jack's, Kips', Hobie, Bing's and Makaha started building skateboards that resembled small surfboards, and assembled teams to promote their products. One of the earliest Skateboard exhibitions was sponsored by Makaha's founder, Larry Stevenson, in 1963 and held at the Pier Avenue Junior High School in Hermosa Beach, California. Some of these same teams of skateboarders were also featured on a television show called "Surf's Up" in 1964, hosted by Stan Richards, that helped promote skateboarding as something new and fun to do.
Proper skateboard wheels are made out of polyurethane with minimal additives. Toy skateboard wheels can be made of plastic or a low quality poly mix which leads to poor performance in the best case and even outright dangerous situations with cracked wheels in the worst case. This is a case where brand recognition and reputation can come into play.
Skateboarder owned and operated is Magenta's mantra. “No middle-man or business-person involved,” it says on the brand's site, so you know what you're getting from this French brand is pure, uncut skate to the core. All of the art direction and graphics are done by co-founder and team rider Soy Panday, who has developed a unique artistic perspective for Magenta. You'll likely to see numerous skaters kicking around on Magenta boards in NYC these days, and with a strong offering of T-shirts, coaches jackets, caps, and a funny boxer short collab with Lousy Livin, there is plenty to appreciate.
If you didn’t already know, the “nose” of a skateboard is typically the front and the “tail” is the back. When you fall or slip and your board slams into curbs, fences, or other hard objects, it’s common for the wooden ends to chip or become damaged upon impact. Over time these chips can make it harder to preform tricks and even just cruise around. These chips can be prevented by buying a carbon fiber or non-wood deck, or by there are some metal edges available that can be installed on the nose and tail.
These films have helped improve the reputation of skateboarding youth, depicting individuals of this subculture as having a positive outlook on life, prone to poking harmless fun at each other, and engaging in healthy sportsman's competition. According to the film, lack of respect, egotism and hostility towards fellow skateboarders is generally frowned upon, albeit each of the characters (and as such, proxies of the "stereotypical" skateboarder) have a firm disrespect for authority and for rules in general. Gleaming the Cube, a 1989 movie starring Christian Slater as a skateboarding teen investigating the death of his adopted Vietnamese brother, was somewhat of an iconic landmark to the skateboarding genre of the era. Many well-known skaters had cameos in the film, including Tony Hawk and Rodney Mullen, where Mullen served as Slater's stunt double.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.