Make no mistake, not all European skate brands are provincial microcosms. Cliché has one of the most stacked teams in the industry, including the Australian master of pop Andrew Brophy and manual wizard Joey Brezinski. But the real star of the squad is Frenchman Lucas Puig, who has a stellar signature shoe for adidas, and an upcoming line of caps called Hélas that you will undoubtedly be hearing more about in the near future. Team aside, thanks to strong art direction, a prolific video program, and a highly covetable product offering that includes a dope collab with NYC mainstay DQM, Cliché is très ill.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.