The core of the skateboard trucks is extremely lightweight, compared to the other skateboards we listed. They still sport a heavy-duty aluminum, but their initial design helps the skateboard be lighter and easier to pivot. It also arrives un-assembled which allows for the adult or child to have a sense of accomplishment when they put the board together. You will also be able to customize it to your heart’s content!
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.
Mark Gonzalez can do no wrong, and as long as he is at the head of Krooked, Krooked will be in the conversation. Krooked has been the Gonz’s brainchild for some time now, always featuring a great selection of his unique style of art and illustration. No brand can be held up by one man alone, and the Gonz has made sure to keep his selection of riders carefully picked, with each one bringing their own offerings to the table. Brad Cromer is not Ronnie Sandoval is not Mike Anderson, yet somehow it all works out and comes together to create one of the best brands out.