Huf has come a long way since its humble beginnings slinging the best sneakers and streetwear in San Francisco's Tenderloin District. Keith Hufnagel and his team quickly outgrew the boutique niche and have becomea full blown skate apparel and footwear brand. Today Huf has a stacked teamed (including low-key legends like Joey Pepper, who recently got a signature shoe), a wildly popular range of product (weed socks, anyone?), and some hefty celebrity co-signs.
Powell Peralta has gained increasing popularity in the 1980s, when skateboarding became an increasingly more sought-after action sports. Since then, they have been developing skateboards tailored to customers, taking reviews and critiques into consideration every time they were building a new model. The Powell Golden Dragon is a direct result of such careful consideration and tailored-modeling.
Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.
The National Skate Co‘s approach to marketing retained this air of intrigue with the release of their first video, ‘The National Skateboard Co. Promo‘ in 2013 with minimal promotion beforehand. This promo video featured lo-fi VX2000 footage of original team members Thomas Harrison, Danijel Stankovic, David Mackey, Joshua Young, Vaughan Jones and Neil Smith interspersed with found footage and black and white news reel clips.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975. The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports. Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.
There really isn’t a best brand….I prefer boards that are made in America by small companies or for small companies by mid sized companies. but that’s my general preference Watson and PS Stix also makes boards for a lot of companies (mostly outside the USA from what I understand) I have a couple of Welcome Jordon Sanchez decks (pressed by PS Stix) on my spare board shelf that I can wait to skate.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
One of the skateboarding companies that are at the op is Almost Skateboards, founded by pro skateboarders Daewon Song and Rodney Mullen in 2003 and distributed by Dwindle Distribution. Both had ceased participating in their previous companies, Enjoi and Artafact, respectively. Almost is a brand that concentrates on fun and creativity but on also not taking oneself too seriously. The company produces decks made of 7-ply, 8-ply and carbon fiber constructions, bound with resin epoxy glue. The brand offers completes that include skateboards with the deck, wheels, trucks and bearings, as well as wheels, accessories and apparel. The team consists of Rodney Mullen, Daewon Song, Cooper Wilt, Youness Amrani, Yuri Facchini, Tyson Bowerbank, Fran Molina, and Mitchie Brusco.
What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
Tony Hawk and Per Welinder developed the Birdhouse Projects Skateboard Company following the decline professional skateboarding saw in the late 1980’s to early 1990’s. Tony Hawk gave the Birdhouse Projects name instant notoriety and made it into one of the professional skateboard brands in the world. Many skaters who have followed Hawk, have faithfully chosen a birdhouse skateboard. Birdhouse grabs the third place spot with their boards that are built to last and also provide maneuverability and for being a top rated skateboard brand.
By raising £790,000, the Long Live Southbank initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space. The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.