Figuring out how to buy a skateboard can be daunting, especially if you’re not sure what you are looking for. There are customizable parts, accessories and some fancy technology that can be overwhelming. Good news is, we can simplify it for you! At Tactics, our crew is full of daily skaters, so we put our heads together to break it all down and give you the basics, plus a few recommendations.


Over the years skateboard-deck art has continued to influence and expand the culture of skateboarding, as many people began collecting skateboards based on their artistic value and nostalgia. Productions of limited editions with particular designs and types of collectible prints that can be hung on the wall, have been created by such famous artist as Andy Warhol and Keith Haring. Most professional skateboarders today have their own signature skateboard decks, with their favorite artistic designs printed on them using computer graphics.[100][101]
In sports like football, cricket and swimming, you have to follow certain rules and adopt a particular style in order to perform well. But that’s not the case with skateboarding. This sport allows skaters to enjoy their unique style without any restrictions. From drills to cruising and rail tricks, you can do whatever you like in your very own created style. Everyone skates in their own style according to their convenience.

Skate graphics have often incorporated blood, guts, and gore into board and T-shirt designs, but few brands render gnarliness quite as well as Heroin Skateboards. It's no surprise that a brand founded by artist Mark “Fos” Foster would have such tight art direction. Fos has a loose, low-fi handstyle that can be see in much of the brand's designs, and the delinquent band of team riders and their antics are a perfect embodimentof whatever “image” Fos is after.
Magenta Skateboards are one of only a few mainland European based brand in this list, founded in Paris and currently based in Bordeaux, France. Magenta’s outlook on skateboarding as a cultural phenomenon, and consequently their output in terms of both products and video, is deliberately at odds with the prevailing conception of skateboarding as represented by most major brands.
Figuring out how to buy a skateboard can be daunting, especially if you’re not sure what you are looking for. There are customizable parts, accessories and some fancy technology that can be overwhelming. Good news is, we can simplify it for you! At Tactics, our crew is full of daily skaters, so we put our heads together to break it all down and give you the basics, plus a few recommendations.
FTC was cool before there were skate and hype blogs around to tell you that they were cool. Mastermind Kent Uyehara built his brand from the back of a sporting goods shop into an international symbol of cool, with franchise locations in Sacramento, Tokyo, and Barcelona. FTC isn't just the go-to spot for skate gear in those cities-it's a full-blown brand that any skater would be proud to wear.
Also called Standard Kingpin Trucks, these trucks will mount to any standard or cruiser deck. They are the most versatile type of trucks and can be used for any type of skateboarding. There are many brands and various features to consider, including truck height, weight and replaceable components. Trucks are easily adjustable and allow you to loosen or tighten the board's responsiveness. For more information on trucks, check out our Skateboard Trucks Guide.
Real Skateboards are also notable for the brand’s deep involvement in raising awareness and funds for charitable concerns related to the skateboard community across the globe with the brand supporting everything from DIY skatepark builds, to releasing bespoke Real boards for fallen members of the skateboarding community including releasing a board in memory of UK skate shop owner and stalwart of the British skate scene Steven ‘Bingo’ Binks back in 2011.
The core of the skateboard trucks is extremely lightweight, compared to the other skateboards we listed. They still sport a heavy-duty aluminum, but their initial design helps the skateboard be lighter and easier to pivot. It also arrives un-assembled which allows for the adult or child to have a sense of accomplishment when they put the board together. You will also be able to customize it to your heart’s content!

The skateboard has a solid and stiff mini-deck, which is around 22 inches and constructed out of 100% plastic material. Such deck is very lightweight. It is only four pounds but you have an assurance that it can handle up to 198 lbs. of weight. You will also fall in love with the board as it comes in 23 graphics and colors, so picking a favorite is much easier.
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
Where do you live? I forget that this is a global community. If you're US/CA I would recommend going to a local shop and testing some out and see what you like the most cause a Girl will be different from an Almost from an Expedition in very little ways that might turn you off the board shape more than their graphics/team. I would get between a 8" and 8.25" deck though.

Approximately two decades ago, a group of friends who were well versed in the world of skateboarding, set up their own brand; Plan B. Their knowledge and expertise helped them in setting up one of the best skateboard brands in the market with incredible gear. Not only does this Californian style skateboard company have the best-assembled skateboards, it is quite famous for its amazing decks. The customers of Plan B are literally head over heels for its amazing and durable decks. Plan B decks are made from thick 7 ply maple that gives it extra strength and minimal flexing.

The wheels of your skateboard can greatly affect your ride in numerous ways, such as the speed, your ability to take control of the skateboard’s movements, and what you feel while riding the board. The good news is that they come in various sizes, levels of durability, and colors, allowing you to pick one that suits your skateboard preference and style.

Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.


As loosely defined as Bronze is, Peter Sidlauskus seems to be incapable of doing anything wrong in his marketing for the brand, endlessly putting out amazingly hilarious and gnarly New York based edits featuring a loose group of guys we can say make up their “team.” Bronze brings an aesthetic that falls somewhere between vaporwave and deepweb, and is always making gear that you can rock on the daily, from pink dad hats to coaches jackets. You might have even seen their flip of the Windows 98 logo on the backs of people like ASAP Nast.


Here's a list of the best skateboard truck brands (read about Trucks in the Skateboard Dictionary). Trucks can be expensive, and picking out the right set of skate trucks can seem tough. But, if you get a pair of trucks off of this list, you should be good. There are other brands that are good quality too, but each of these brands has something that helps it to really stand out. These aren't put in any particular order.
The Skatro Mini Cruiser Skateboard includes Abec 7 Skatro Bearings, 59MM Urethane Skatro wheels, and 3-inch lightweight aluminum trucks.  The Skatro Flexy Technology ensures optimal flex on every board. Skatro outperforms most of the leading brands and it has an amazing value.  You can take this board on the subway, plane, train, and even on the bus.  It includes a color matching T-tool.  It has the best rating of 4.8 on Amazon.

The list of five best skateboards for beginners will give you a good idea on how to choose the best skateboard for beginners. You can ask assistance from the professional for the tips and tricks to becoming a pro. A good quality skateboard built for beginners can help you learn to ride a skateboard easily and once you are pro, you can advance to intermediate or pro and purchase skateboard for your level. It is an exciting outdoor sport enjoyed by thousands around the world and can serve as a commuting facility to your school, college or workplace.
What longboard brand is good? This is a common question that arises when you want to buy a Longboard. The typical answer is a Longboard brand which can fulfill the customer’s demand at an affordable price. Let’s examine all the leading longboard makers in the past year and until now. Let’s also take a look at their feature, quality, design, color, small parts, and many other relevant criteria.
Since Fine Artists Vol 1, Element have released numerous videos including Element – Third Eye View (1998), Element – Rise Up (2005) which focused on the brand’s European team, and more recently, the short video Element – Rise and Shine (2011) focusing on Element team rider Nyjah Huston. Element’s video output is unparalleled with releases from all over the globe – most of which can be found via the link above..

In the early 1970s skateparks hadn't been invented yet, so skateboarders would flock and skateboard in such urban places as The Escondido reservoir in San Diego, California. Skateboarding magazine would publish the location and Skateboarders made up nicknames for each location such as the Tea Bowl, the Fruit Bowl, Bellagio, the Rabbit Hole, Bird Bath, the Egg Bowl, Upland Pool and the Sewer Slide. Some of the development concepts in the terrain of skateparks were actually taken from the Escondido reservoir.[27][28][29] Many companies started to manufacture trucks (axles) specially designed for skateboarding, reached in 1976 by Tracker Trucks. As the equipment became more maneuverable, the decks started to get wider, reaching widths of 10 inches (250 mm) and over, thus giving the skateboarder even more control. A banana board is a skinny, flexible skateboard made of polypropylene with ribs on the underside for structural support. These were very popular during the mid-1970s and were available in a myriad of colors, bright yellow probably being the most memorable, hence the name.
Powell has made sure to provide their customers with more than one design of one of their most sought-after skateboards. The Golden Dragon 2 is very similar to its predecessor, the Golden Dragon and is just as reliable as its sister model. When it comes to skateboarding, you can’t ask for a better board than the Golden Dragon 2. It’s durable, firm and thanks to the concave skateboard deck design, will allow you to do many tricks. Tricks, that other boards could possibly not support as well.
Skateboarding, as we know it, was probably born sometime in the late 1940s, or early 1950s,[citation needed] when surfers in California wanted something to do when the waves were flat. This was called "sidewalk surfing" – a new wave of surfing on the sidewalk as the sport of surfing became highly popular. No one knows who made the first board; it seems that several people came up with similar ideas at around the same time. The first manufactured skateboards were ordered by a Los Angeles, California surf shop, meant to be used by surfers in their downtime. The shop owner, Bill Richard, made a deal with the Chicago Roller Skate Company to produce sets of skate wheels, which they attached to square wooden boards. Accordingly, skateboarding was originally denoted "sidewalk surfing" and early skaters emulated surfing style and maneuvers, and performed barefoot.[6][9][11]
Severe injuries are relatively rare.[103] Commonly, a skateboarder who falls suffers from scrapes, cuts, bruises, and sprains.[103] Among injuries reported to a hospital, about half involve broken bones, usually the long bones in the leg or arm.[102] One-third of skateboarders with reported injuries are very new to the sport, having started skating within one week of the injury.[102] Although less common, involving 3.5–9 percent of reported injuries, traumatic head injuries and death are possible severe outcomes.[102]

As the name implies, a complete skateboard contains all the parts listed above, but in an already assembled ready-to-ride skateboard.  The advantage to buying a complete is it completely eliminates the research and guesswork of buying each product individually and ensures that the skateboard is assembled correctly and safely.  This is the approach I used when buying a skateboard for my nephew and what I recommend for people buying a skateboard as a gift or as their very first skateboard for themselves.
Swing boarding is the activity where a skateboard deck is suspended from a pivot point above the rider which allows the rider to swing about that pivot point. The board swings in an arc which is a similar movement to riding a half pipe. The incorporation of a harness and frame allows the rider to perform turns spins all while flying though the air.

Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
The World Industries logo used to be the marker of a diehard skater, but recently it's gotten into the children's skateboard market too. Because of the brand's long history and trusted reputation in the skateboard community at large, the boards are generally good quality. However, remember that the brand usually caters to hardcore skaters; some parents may not approve of some of the brand's imagery. 
I have a dream to hook up some of the world’s best skateboarders, and make everybody know and love this awesome sport! So, in the summer of 2017, I launched SkatesZone with little more than a dollar and want it to become an interesting place for all skaters where you can find a plenty of skateboards information, tips & tricks, instructions, and more.
The skateboard companies that are considered at the top include Element Skateboards. Founded by professional skateboarder Johnny Schillereff in 1992, the company’s goal was to expand on Johnny’s “Elementality” vision to build a company that helped to bring awareness to skateboarding. The goal is to focus on its uses in nature and the environment and the interconnecting of art and skateboarding. Developed from an urban mentality that was rough around the edges, the brand was transformed to embrace the “tree” logo with an emphasis on the positive and making the world a better place. A customer can purchase complete skateboards that include the decks, wheels, trucks, and bearings or they can customize a deck to suit their needs. Accessories and clothing are also offered. There are 20 professional skateboarders on the Elements team including such names as Brandon Westgate, Nyjah Houston, Mark Appleyard and Nick Garcia.
These films have helped improve the reputation of skateboarding youth, depicting individuals of this subculture as having a positive outlook on life, prone to poking harmless fun at each other, and engaging in healthy sportsman's competition. According to the film, lack of respect, egotism and hostility towards fellow skateboarders is generally frowned upon, albeit each of the characters (and as such, proxies of the "stereotypical" skateboarder) have a firm disrespect for authority and for rules in general. Gleaming the Cube, a 1989 movie starring Christian Slater as a skateboarding teen investigating the death of his adopted Vietnamese brother, was somewhat of an iconic landmark to the skateboarding genre of the era.[citation needed] Many well-known skaters had cameos in the film, including Tony Hawk and Rodney Mullen, where Mullen served as Slater's stunt double.
While no two brands are exactly the same and it’s difficult to compare them, the brands on this list are among those that offer their own unique spin on the skateboarding experience, which often comes from their own personal stories and love of skateboards that they discovered in their childhood. In a saturated market that now spans from the technical side of skating to streetwear-centered style brands, these are the ones that stand out the most. From the young upstarts to those with a long legacy to their name, these are the best skateboard brands out there, so get familiar—and at least learn to kickflip, man.
Browsing decks online is best when you're looking the actual brand's website, rather than a retailer that carries a lot of different brands. The company site usually gives you a taste of what the brand is all about, in addition to what their decks look like. A lot of brands have their own skateboarding teams. If you happen to like a rider on a team, that can give you a strong connection to a brand (and they'll probably have a deck with your favorite rider's name on it). You also might be drawn to a particular philosophy of the brand or a specific design or construction feature used on their decks. For example, some companies are known for killer graphics, and some play around with different materials to give their decks unique performance characteristics. 
Jump up ^ Williamson, Elizabeth (October 11, 2013). "Skateboarders See a (Kick) Flip Side to the Government Closing: With Washington Plazas Empty and Patrols Down, a Banned Sport Is Suddenly On" (video). The Wall Street Journal, U.S. Edition. Retrieved March 30, 2017. One positive thing about the gov't shutdown – spots at gov't buildings are now skateable – Darren Harper, Pro Skateboarder, via Facebook.
The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
Jump up ^ Williamson, Elizabeth (October 11, 2013). "Skateboarders See a (Kick) Flip Side to the Government Closing: With Washington Plazas Empty and Patrols Down, a Banned Sport Is Suddenly On" (video). The Wall Street Journal, U.S. Edition. Retrieved March 30, 2017. One positive thing about the gov't shutdown – spots at gov't buildings are now skateable – Darren Harper, Pro Skateboarder, via Facebook.
This entry is all about giving you an insight through the eyes of skatedeluxe. Which brands dominated your year in 2015? Our compilation of the ‘brands of the year’ is based on a combined check of deck sales, brand shop visits, your search requests and common interest on blog entries to skateboarding’s MVPs. Our in-house brand SK8DLX has been left out of the ranking. Still, we want to thank you that you keep skating our boards and that you seem to like what we put out. Enough talking, let’s start with the Top 15 skateboard deck brands of the year 2015
Taotao Girls Skateboards comply to United State Consumer Product Safety Commission (CPSC) Standard.  It has a 24″ X 6″ Maple Double Kickside Deck. It features 608Z Bearings, 3.5″ Plastic Truck & Base, and 50 x 30 mm PVC Wheels.  The Safety helmet, Knee and  Elbow Pads also comply to CPSC Standard.  It has a Cool Pink Aloha Graphic Design with an Amazon rating of 4.3.
This article is about regular street skateboards.  They are rounded on both ends and curved upwards.  Sometimes beginners are confused by longboards that are much larger and irregularly shaped or cruiser board that can be very small.  I just wanted to clarify this point, as this article is very helpful for choosing the best skateboard for beginners, but may provide incorrect or unimportant information if you are actually looking for longboards or cruisers.

Velocity Boards Retro Skateboards is a complete 22″ Banana Skateboard.  It includes 6″ Lightweight Aluminum Trucks, High-Speed ABEC-7 Bearings, High-Quality Wheels & Bushings and Hardware.  It has a Unique Textured Waffle Pattern on Deck and is designed for Maximum Grip.  The Deck measures about 22 x 6 x 4″.  It has a 6″ Truck Axle and a 3″ Truck Hanger.  It has a maximum weight capacity of  176 lbs. (80 kgs.).  It is great for all skaters who are 6 years old and above.  It has an Amazon rating of 4.7.
Signature Sick Graphics – bLind initially used a grim reaper as their signature design. Today, they still use the grim reaper along with several other skull graphics. Decks are often released with sick graphics of flame engulfed skulls, high detailed grim reapers or graffiti blocks. The graphics used on bLind decks are one of a kind masterpieces that loudly display the bLind company message.

Welcome is doing everything the way that people would probably tell you not to when it comes to how they run their board company. With no real full-length project out since it became a company, and with no pros to name, but boasting a full roster of official riders, Welcome is as unorthodox of a skate company as it gets. They don’t even make a single board in the traditional popsicle shape most boards are made today.
You can get a lot of advice (and maybe too many opinions) from fellow skaters. Some of it might not be as informed or educated as a shop owner's (and some might be flat-out bad advice), but it should at least be sincere! If you don't have a local skate park, or are too uncomfortable to walk up to people and ask, you can also ask around on a skateboarding forum. People there will be more than happy to tell you what they think about deck brands.
James Haden is one of the owners of the Skateboarder community, together with Nash Gibson – his co-owner. He works as a full-time copywriter for a private company and also a true adventurer. He is an avid reader, writer, traveler, and extreme sports junkie. During his free time, he researches interesting content for their blog and continuously writes for their audience.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.

Well know for their creative cartoon graphics and high-quality deck construction, this Toy Machine complete is another great starting skateboard for beginners.  This deck is slightly larger than 8″ so it would be perfect for adults or people with larger feet who want a more stable ride.  This setup is another good example of generic parts with a pro quality deck for a very reasonable price.  A great option for a beginner who loves the logo and graphic, but wants to save money on the less important parts until they decide they want to take their skating the to next level.
The Powell Golden Dragon 2 Skateboard is an affordable and complete skateboard for the beginners and also for the advanced skaters.  It has high-rebound, hand-cast polyurethane wheels to give you a great roll and grip.  It measures 7.5 inches wide with a colorful screen-printed bottom.  It is made in China and has an average rating of 4.2 on Amazon.
In 1976, skateboarding was transformed by the invention of the ollie by Alan "Ollie" Gelfand. It remained largely a unique Florida trick until the summer of 1978, when Gelfand made his first visit to California. Gelfand and his revolutionary maneuvers caught the attention of the West Coast skaters and the media where it began to spread worldwide. The ollie was adapted to flat ground by Rodney Mullen in 1982. Mullen also invented the "Magic Flip," which was later renamed the kickflip, as well as many other tricks including, the 360 Kickflip, which is a 360 pop shove-it and a kickflip in the same motion. The flat ground ollie allowed skateboarders to perform tricks in mid-air without any more equipment than the skateboard itself, it has formed the basis of many street skating tricks. A recent development in the world of trick skating is the 1080, which was first ever landed by Tom Schaar in 2012.[73][74]
It can be frustrating to choose the top skateboard brand for your needs with so many brands bubbling up in the market. How do you separate the top brands from the average ones? How does a customer know which skateboard brand will give them their money’s worth? Just to help you guys answer all those questions at one place, we came up the easiest solution.
After expanding from a successful board brand featuring Pontus’s own art and photography, the brand grew into making a high quality line of apparel that borders between athletic wear and traditional skate style. Over the last couple of years, Polar dropped jerseys and polos in high quality athletic materials, collabed with Converse on a couple of Chuck Taylors, and always kept a steady stock of their classic heavy chinos and hoodies, building up a brand you could literally rock head-to-toe.
Best cruiser skateboards include large wheels, since they offer you both stability and speed. They usually have much softer wheels than the regular skateboards you use for doing skateboard tricks and ollies. A good beginner cruise skateboard for beginners can be the La Sports Retro board. It has a simple design and is surrounded by 5-star reviews all around! Many customers report it feeling sturdy and firm, while going at very good speeds.
The grip tape found on a skateboard can actually be defined as the grainy sheet, which resembles sandpaper that also comes with a sticky underside. Such underside needs to adhere to the deck’s surfaces as a means of increasing traction or grip. No matter what skating style you use, the grip tape is extremely helpful in your attempt to stay on the board.
The World Industries logo used to be the marker of a diehard skater, but recently it's gotten into the children's skateboard market too. Because of the brand's long history and trusted reputation in the skateboard community at large, the boards are generally good quality. However, remember that the brand usually caters to hardcore skaters; some parents may not approve of some of the brand's imagery. 
As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.[83][83][84][86][87]
Hey, are you looking to have a great fun with a fantastic ride? If YES, then skateboard will be the best option for you by all means to actualize all of your dreams. Skateboarding is an effective form of physical exercise as well as it saves your money also when you use it for going to your near destination on a busy road. Therefore, if skateboarding is your passion and if you are looking for the best skateboards, then with this in mind you are in the right place, my dear.

The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.


It is a mini-cruiser, which is known for its strength as well as its ability to offer real value for the money you spent. This skateboard can also be expected to deliver an impressive performance – thanks to the Abec 7 skatro bearings used in it. There are also 59-mm urethane wheels and the 3-inch GOLD aluminum trucks that can help smoothen each ride.
Krown’s motto is to provide quality skateboards on a budget. They manage that surprisingly well; not only are their products at budget prices, but they can take quite a lot of beating too. Their skateboards arrive readily assembled and ready to ride. You won’t have to spend hours fiddling with screws and bolts to ride your new prized possession! No matter if you are a beginner or an expert looking for a good board to ride on, Krown’s product is made to fit everyone’s needs.
These guys are unabashedly all about London and the party boy lifestyle. The self-aware attitude they carry themselves with shines in the corresponding product copy on their website—it’s contagious and makes you want a piece of it.  Everyone from A$AP Rocky to Drake, and even seemingly out-of-touch Jay Z has been seen rocking the gear, and it’s understandable why. Palace’s design team, which includes Fergus Purcell of Marc Jacobs, have created an image that’s been exclusive and dope from its inception, and they’ve yet to break that streak. Who else could follow up a dope adidas collaboration with an excellent pair of penny loafers?
^ Jump up to: a b "Pennsylvania Avenue National Historic Site" (PDF). National Register of Historic Places Registration Form: National Park Service: United States Department of the Interior. Washington, D.C.: Government of the District of Columbia Planning Office. pp. 191–192. Archived from the original (PDF) on January 7, 2017. Retrieved March 29, 2017.
It is safe to say that Zero’s identity as a skateboard brand was built primarily on its skate videos which began in (1997) with Thrill of It All, there followed Misled Youth (1999), Dying to Live (2002), New Blood (2005), Strange World (2009), Cold War (2013) and No Ca$h Value (2014) with each video upping the ante in terms of the levels of danger involved.
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.
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