I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support. 
George Powell continued in business as the Powell Corporation and the brand released numerous videos throughout the 90’s and 00’s, including titles such as Suburban Diners (1994), Scenic Drive (1995) and FUN (2009), whilst simultaneously kick starting the careers of many skaters who went on to become household names such as Chris Senn, Adam McNatt and the UK’s own Danny Wainwright, along with stalwart Bones Brigade member Steve Caballero who stayed with the Powell brand throughout.
The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
By raising £790,000, the Long Live Southbank[70] initiative managed in 2017 to curb the destruction of a forty years old spot in London due to urban planning, a salvaging operation whose effect extends beyond skateboarding. The presence of a designated skating area within this public space keeps the space under nearly constant watch and drives homeless people away, increasing the feeling of safety in and near the space.[71] The activity attracts artists such as photographers and film makers, as well as a significant number of tourists, which in turn drives economic activity in the neighborhood.[72]
The Golden Dragon is a fantastic board for beginners, and it’s all in the wheels. The high-rebound polyurethane wheels are hand-cast and offer amazing grip as you ride, plus fantastic roll. The deck itself is just slightly longer than a standard skateboard, which offers a bit more stability for beginners, who might be worried about sliding or slipping off a shorter board. Additionally, this board features the All Powell-Peralta Ligament strap, an important safety feature that keeps the deck together if it should break. This helps prevent injury and provides a little more peace of mind for the rider.

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A skateboard is a special type of sports equipment crafted from a long piece of maple wood with a polyurethane coating for increased durability and easy sliding while in motion. The wood is attached to four wheels and propelled forward by either the push of a rider's foot or by the gravitational forces acting upon them in a given circumstance, which means that a rider can simply stand on the board's surface and ride it downhill without using their feet at all. Skateboards are available as either long boards or short boards. Long boards are usually between thirty-five and sixty inches long and are ideal for cruising purposes and downhill racing. They are typically more expensive than short boards, which are around thirty inches long and are designed for getting air and performing stunts or tricks.

In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
This board is also a very smooth ride, and surprisingly offers plenty of stability as well, which makes it safe for beginners to learn with. Finally, it’s one of the few boards on this list that comes in a huge array of styles and artwork so that you can get the board that suits your style best. If what you want is a board that looks and performs like the boards you see at sporting events, this is the perfect choice. The only downside is that it’s not the most flexible board out there, which could make it a little harder to ease into turns – however, this feature is what makes the board just right for learning tricks on.
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
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