The hoopla team helped to publicize just how well women can skate, and helped to create an onramp to skating's main road. Young girls and women have taken this opportunity so seriously, that they are no longer content to be part of a separate but equal skate community. In this era of the "Me Too" movement, shattered glass ceilings, and equality of pay, women have chosen to participate on each major company’s skateboard team, instead of supporting brands like hoopla, created just for women.
However, this same company decided to ‘Cash-in’ on THE NAME BRAND, and now con-currently sells JUNK , made in China, at WAL MART. DO NOT BUY any ‘longboard’ they sell that has plastic trucks!! They are an accident awaiting a place to occur. I’ve seen wheels (from a company that prided itself on ‘the best wheels’) that are upwards of 4 mm out-of-round, which could easily cause speed-wobbles, even at pedestrian speeds. From my POV, they’ve opened themselves up to possibly numerous lawsuits, just because of the inferior quality, and poor design choices made in order to maximize profit.
What’s important to consider here is choosing the length based on your riding needs. You might be a street rider and love to do some tricks. You probably need a short board with a narrow profile. Whereas the longboard is only recommended if you are a professional skateboarded and love to cruise around the town and want to improve your balance and stability.
Welcome is doing everything the way that people would probably tell you not to when it comes to how they run their board company. With no real full-length project out since it became a company, and with no pros to name, but boasting a full roster of official riders, Welcome is as unorthodox of a skate company as it gets. They don’t even make a single board in the traditional popsicle shape most boards are made today.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
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