FTC was cool before there were skate and hype blogs around to tell you that they were cool. Mastermind Kent Uyehara built his brand from the back of a sporting goods shop into an international symbol of cool, with franchise locations in Sacramento, Tokyo, and Barcelona. FTC isn't just the go-to spot for skate gear in those cities-it's a full-blown brand that any skater would be proud to wear.
The logos you grow up with always mean more to you than the ones that came before or after. I'm not even going to suggest that I can be unbiased about something that means so much to me; but I also like to think that as a skater who has worked within the industry as an artist and a skate rat that grew up in the Midwest, I can separate my love of the activity from my personal feelings about the industry and companies. These are important logos for many reasons. Some are more powerful and meaningful than others but what I'm addressing are icons that have come to represent skateboarding in a lot of ways... succinctly and graphically.
Go for the low truck profile if you want to obtain additional stability when you do flip tricks. It also works well for small wheels. The mid-sized trucks are good for all-around use, especially in streets and parks. You can also choose the high-sized trucks that are good for carving and cruising, which is the reason why they are perfect for huge wheels.
Bianca Chandôn’s offerings can be found in high-end shops like Trés Bien and Supply, while Call Me 917, the sister company focusing on producing skateboards and hosting a skate team can be found mostly at select skate shops, such as New York’s own Labor Skateshop, but is also stocked at elite retailers like Dover Street Market. This brand duality allows Olson the freedom to explore new fields like cut-and-sew and womenswear with Bianca, while staying true to skateboarding with Call Me 917.

Fox and Deacon re-branded Deathbox in 1991 as Flip skateboards and announced the four man team as consisting of Geoff Rowley, Rune Glifberg, Andy Scott and Tom Penny. After nearly being put out of business when a flood destroyed much of their stock, Fox, Deacon and the four team riders began to plan their move from the UK to Huntington Beach, California in order for the brand to grow further.

See, not all boards are actually bidirectional. Most have a thick tail and a small nose but not this board. So if you’re a switch skater then this board brand is perfect for you. The urethane wheels are designed for the high stress environments and provide the top speed available. The deck tape provides the perfect grip even for those of us with older shoes that are essentially smooth on the bottom.
Aside from their prodigious online output since the release of their last full-length video, (often via Daewon Song’s own Instagram account which currently has close to a million followers alone), Almost are also renowned for their experiments in board construction technology – in particular the Almost Impact Support range and the Über Light series which incorporate carbon-fibre into skateboard construction to reduce weight and increase strength/flex.
Punked Skateboards is one of the top selling skateboard brands. With their innovative designs, quality boards and a variety of longboards and skateboards, Punked has taken all of the skateboard companies in the world by storm. Their brand has created a variety of boards for beginners, intermediates and even pros, so that they always have the right skateboard for you.
In the ever-volatile skateboarding industry, brands come and go, then come back again, only to go out once more, and eventually make room for the next person who is really in tune with what skateboarding is today. While no two brands can really be compared, the true signifier of their importance in skateboarding is how they can make a difference in the culture and bring something new to the table that hasn’t been done before. Every single brand on this list has been a part of something unique that has made us pay attention to them above all the others out there doing it in this saturated market.
The promo was followed in late 2012 by another Polar Skate Co. Promo – No complies & wallrides & shuvits again filmed in and around Malmo, Sweden as well as Copenhagen, Denmark, New York and London, featuring skaters who appeared in the original promo, plus new addition and former Uk-born Blueprint skater Jerome Campbell and New York based Aaron Herrington who would go on to turn pro for Polar.
If you are completely new to skateboarding, consider taking a minute to read through the Skateboard Decks Section in our Buyer’s Guide will be helpful, but a good rule of thumb is: the bigger your feet, the wider your board should be. If you wear a size 9 and up, you can’t go wrong with buying an 8” board. Narrow boards are easier to flip while wider boards are more stable, but there are no hard and fast rules to skateboarding. The only way to really find out what you like is by trying new shapes, sizes, and brands. Brands like Welcome, Baker, Chocolate, Deathwish, and Element all have a wide variety of sizes, shapes, and graphics.
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