The criteria used to select the brands featured varies – some are included due to their commitment to technological innovation and for their efforts to improve the products they offer through experimentation, others are included for what they offer in terms of cultural depth and for their contributions to skateboarding culture as a whole, whether that be through graphics, video output or simple attitude.
Prior to the mid-seventies many early skateboards were originally based upon the concept of “Sidewalk Surfing” and were tied to the surf culture, skateboards were surfboard like in appearance with little to no graphics located under the bottom of the skateboard-deck. Some of the early manufactured skateboards such as "Roller Derby", the "Duraflex Surfer" and the "Banana board" are characteristic. Some skateboards during that time were manufactured with company logo's or stickers across the top of the deck of the skateboard, as griptape was not initially used for construction. But as skateboarding progressed & evolved, and as artist began to design and add influence to the artwork of skateboards, designs and themes began to change.
George Powell continued in business as the Powell Corporation and the brand released numerous videos throughout the 90’s and 00’s, including titles such as Suburban Diners (1994), Scenic Drive (1995) and FUN (2009), whilst simultaneously kick starting the careers of many skaters who went on to become household names such as Chris Senn, Adam McNatt and the UK’s own Danny Wainwright, along with stalwart Bones Brigade member Steve Caballero who stayed with the Powell brand throughout.
Pro decks are what most people are familiar with and what is seen most commonly around skateparks and driveways around the US. These decks can have a variety of different logos and images on them and sometimes are a specific professional skater’s pro deck. Pro decks provide skaters a way to support their favorite riders and have the same equipment they see all their favorite pros using. The quality of professional decks and parts are almost always very high as they have a reputable and brand image to uphold. For this higher level of quality and you can expect to pay 2-3x the cost of a blank complete. If you want to save some money and still have a pro look, there are options available that have generic blank parts with a pro deck. This may be a good option for a beginner skater who is not yet doing complex tricks that may break these cheaper parts, but they still want the look and feel of a pro skateboard. As the skater progresses they can then switch out these generic parts for higher-end options as necessary.
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.
Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
Skateboarding damages urban terrain features such as curbs, benches, and ledges when skateboarders perform "grinds" and other tricks on these surfaces. Private industry has responded to this problem by using skate deterrent devices, such as the Skatestopper, in efforts to prevent further damage and to reduce skateboarding on these surfaces.
Last year, Element didn’t even make it to the top 3, but in 2016 it reached the top and therefore is our top skateboard deck brand on skatedeluxe! We can only congratulate! Even after 24 years the old hand of the skateboarding industry, which was founded in 1992, does not forget how to provide you with decks that push tears of joy out of your feet. What to expect for 2017? A big anniversary! Can’t wait for that! Get your new Element deck from skatedeluxe starting at 59.99 €| 50.00 GBP!
Choosing skateboards that are made out of good, sturdy, and durable wood is vital. Most boards nowadays are made out of Canadian Maple. The skateboard deck is usually made out of a dozen or so layers. This ensures that your board will be reliable and can take some beating when you fall off or start doing skateboard tricks. You should also look for pro boards that have metal skateboard trucks, since these are the ones that support decks best.
In an industry as diverse as skateboarding, the sheer number of skateboard brands on the market can be bewildering. With a seemingly never-ending amount of new brands emerging, alongside the numerous pre-existing ones, the market can certainly appear over crowded and confusing at times, which is hopefully where this list of some of our favourite skateboard brands comes in.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.