In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.
In sports like football, cricket and swimming, you have to follow certain rules and adopt a particular style in order to perform well. But that’s not the case with skateboarding. This sport allows skaters to enjoy their unique style without any restrictions. From drills to cruising and rail tricks, you can do whatever you like in your very own created style. Everyone skates in their own style according to their convenience.

The deck is expertly constructed with a vertically laminated bamboo core and bamboo veneer exterior, all attached with triaxial glass and epoxy as well as a course grip tape top. The grip tape is arranged in an unusual and stylish, yet functional, design. The 34-inch board features a 13-degree nose angle and an 18-degree tail angle. With its directional shape, you’ll easily be able to cruise on this board or pull a few tricks.
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.

Aside from their prodigious online output since the release of their last full-length video, (often via Daewon Song’s own Instagram account which currently has close to a million followers alone), Almost are also renowned for their experiments in board construction technology – in particular the Almost Impact Support range and the Über Light series which incorporate carbon-fibre into skateboard construction to reduce weight and increase strength/flex.


Quartersnacks has been on one these past few years, making soft goods that will instantly make you look like you don’t actually suck at skating (me), and getting the honor of customizing their own Nike SB Dunk Low. Name another company in skateboarding that has that, and a book about their first decade of history coming soon through the world-renowned Random House publishing company? We’ll wait.


Following Jason Dill and AVE leaving long time sponsors Alien Workshop back in 2013, Dill’s 13-year-old Fucking Awesome brand, which was formerly a clothing brand, became a board brand and began to add riders such as Dylan Rieder (RIP), Gino Iannucci, Jason Dill, Kevin Bradley, Nakel Smith, Sean Pablo, Sage Elsesser, Tyshawn Jones and Aiden Mackey.
This article is about regular street skateboards.  They are rounded on both ends and curved upwards.  Sometimes beginners are confused by longboards that are much larger and irregularly shaped or cruiser board that can be very small.  I just wanted to clarify this point, as this article is very helpful for choosing the best skateboard for beginners, but may provide incorrect or unimportant information if you are actually looking for longboards or cruisers.
Many of the most popular skateboard brands sponsor teams of skaters, like Zero's Jamie Thomas and Element's Barn Margera. Professional skaters are often good sources of information as to what skateboard you should buy. If a pro skater rides a certain board, there is a good chance that if he or she finds that it is high enough quality you will also like the board. Users looking for a new skateboard will want to research a variety of different brands to find the one that best suits their needs, based on function and features.
I'm not talking about mall chain stores, like Zumiez; I mean a locally owned and operated skateboard shop. Look around at what they sell, and talk to the staff about the different brands. Of course, they may be biased toward the brands they carry, but chances are you'll learn something that will help you make a decision. There are some big-name board brands that you'll find in most shops, but there should also be some smaller brands you may not have heard or seen around town. There might even be a a local skater or manufacturer that you could support. 
Before Zoo York, Supreme, and 5Boro, New York had SHUT. For a short while, SHUT ruled, but soon the business fell out and founder Rodney Smith left to start Zoo York with Eli Morgan Gesner (who drew the original SHUT logo), and Adam Schatz. SHUT went dormant while the three men grew Zoo York into a successful business, and when they sold it off to Ecko in 2006, SHUT was reborn. The brand's flagship store resides on New York City's Lower East Side, so you can go witness skateboard history in person any time you want.
This past year, they dropped the insant classic VHS series of decks, playing off of the nostalgia of old blank VHS tapes used to film back in the 90’s, creating a high demand for restocks in skate shops across the world. This series almost singlehandedly brought them back in the forefront of skating to the world beyond New York, and we can only wait to see what they’ll do next.

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This board also has a unique shape that makes it a lot easier to ease into turns, which is something that longboards aren’t always known for. It’s a lot easier to push off on this deck thanks to how low it sits, and you also get a one-year warranty from the manufacturer should anything go wrong. If you’ve never ridden on a board before, and don’t want to learn tricks right away, this is a great choice, especially if you’ll be riding around a lot of mostly flat areas.
Typically when looking at different completes you will see size dimensions in the format of ~7-8 x 31-34″.  This measurement is referring to the width and length of the skateboard deck.  Typically all other parts are relatively standard and the deck size is the main thing to look for.  Standard skateboard widths for beginners are between 7.5-8.25 with smaller boards being better for younger and smaller guys.  You don’t really have to worry about length much as long as it’s shaped regularly.  You may hear about the concave of the deck or a special type of board construction, but for the most part, it will not matter much to a beginner.  If you have no idea what size would be best you will never go wrong with a 7.5 or 7.75.

Zoo York originated in 1993 and is based out of New York. Its name and signature name came from the underground subway tunnel dubbed as Zoo York. The tunnel runs under the Central Park Zoo, however it’s primarily known from the graffiti subculture of the 1960’s and the 1970’s. The Zoo York tunnel was a prime hangout of its day and was originally tagged by some of the first east coast graffiti artists. Zoo York carries a unique style from the subway tunnel days, and it comes through in their graphics and street skating designs; not to mention their high durability design. They round off our list of the 10 top skateboard brands in the market. Zoo York is an innovative company that has worked its way up to being one of the best skateboard brands in the world.


Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn.[88] This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".[89][90][91]
Bearings are very important if you want to keep rolling without pushing constantly, especially while street skating. They're typically rated with the ABEC (Annular Bearing Engineering Committee) scale. The ABEC scale only measures the precision of the bearing, not how well it rolls or how long it lasts. It's a common misconception that the ABEC scale refers to how fast the bearing rolls. Anything above 1 is precision and will perform fine for skateboarding, but it's recommended to go above a 3.

When you’re at the skate park or in a freestyle environment at a parking lot or structure, you want to have the most stability possible. You wouldn’t want your trucks cracking or a ball bearing spewing out during the landing of a nice front style 360 flip. If you’re in school, then choosing a skateboard brand for college while you’re away will be extremely easy given that this board is so very cheap and durable.
Our only issue with Penny skateboards is that they are sold without grip tape. Though not necessary, it can make the ride a lot safer with grip tape. All in all, Penny is one of the top skateboard brands out there. Let us now look at a succinct brand scorecard of Penny Skateboards and see how it scores in various factors that we have considered while ranking the best skateboard brands.

Best cruiser skateboards include large wheels, since they offer you both stability and speed. They usually have much softer wheels than the regular skateboards you use for doing skateboard tricks and ollies. A good beginner cruise skateboard for beginners can be the La Sports Retro board. It has a simple design and is surrounded by 5-star reviews all around! Many customers report it feeling sturdy and firm, while going at very good speeds.
The wheelbase of a skateboard deck is the distance between the centers of the inner most truck mounting holes. This distance ranges between 13.5 to 16 inches and is generally proportional to the deck length on standard popsicle decks. Some specially shaped boards and cruiser decks have differing length/wheelbase ratios. Wheelbase can impact stability and turning radius, but the effect is often subtle and not a major concern for a beginner.
Quality wheels won’t mean much if you don’t have nice bearings which allow the wheels to spin freely on the axle of the skateboard truck. A quality set of bearings will spin well right away and actually get even better once broken in a bit. If quality bearings get dirty, they can typically be taken apart and cleaned relatively easily. A good set of bearings typically runs between $10 - $16.
In the early 1970s skateparks hadn't been invented yet, so skateboarders would flock and skateboard in such urban places as The Escondido reservoir in San Diego, California. Skateboarding magazine would publish the location and Skateboarders made up nicknames for each location such as the Tea Bowl, the Fruit Bowl, Bellagio, the Rabbit Hole, Bird Bath, the Egg Bowl, Upland Pool and the Sewer Slide. Some of the development concepts in the terrain of skateparks were actually taken from the Escondido reservoir.[27][28][29] Many companies started to manufacture trucks (axles) specially designed for skateboarding, reached in 1976 by Tracker Trucks. As the equipment became more maneuverable, the decks started to get wider, reaching widths of 10 inches (250 mm) and over, thus giving the skateboarder even more control. A banana board is a skinny, flexible skateboard made of polypropylene with ribs on the underside for structural support. These were very popular during the mid-1970s and were available in a myriad of colors, bright yellow probably being the most memorable, hence the name.
Now venturing into making boards through a sister company Jamaica after running a line of them under their own Bronze name, Bronze has not slept after catching their first break of success. They recently collabed with Palace on a collection that instantly sold out, and have already dropped the successful first half of their collaboration with HUF. Keep an eye out for the second installment of that coming soon.
The most recent Girl Films production, Pretty Sweet, signified a passing of the torch for one of the most talented skate teams in the biz. Some may have been disappointed to see Rick Howard and other OGs ride the bench, but new jacks like Alex Olson and Mike Mo Capaldi, and the Trunk Boyz Elijah Berle, Raven Tershy, Stevie Perez, Vincent Alvarez, and Cory Kennedy, leave little doubt that we're in for another 20 years of epic skating and killer goods.
You guys must have noticed that we have an absolute adoration for boards that not only ride smooth but are also easy on the eyes. Plan B covers the graphics of skateboards quite well, with its own unique style and color schemes. Some of the examples of their visual masterpieces are, the Riot Cole (with the Plan B logo embedded in different art schemes) and the Anatomy Cole 8 (with individualistic graphics).
After leaving long time sponsor Birdhouse due to a feeling of dissatisfaction at the manner in which he himself was being marketed as a pro skater, Andrew Reynolds joined forces with a group of similarly aged pro skaters, who at the time, all lived close to each other in Huntington Beach, California in the Warner Ave housing complex and resolved to turn what had formerly been a loosely affiliated crew into a skateboard brand. Reynolds approached Tony Hawk and Per Welinder, owners of Blitz Distribution (and distributors of Birdhouse) with his idea and, rather than losing Reynolds completely, Blitz Distribution agreed to assist Reynolds with Baker and to distribute it.
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