Magenta Skateboards are one of only a few mainland European based brand in this list, founded in Paris and currently based in Bordeaux, France. Magenta’s outlook on skateboarding as a cultural phenomenon, and consequently their output in terms of both products and video, is deliberately at odds with the prevailing conception of skateboarding as represented by most major brands.

A cruiser board is just that, a board that’s ideal for cruising across town. Cruiser boards have kicktails and are usually about the same size as “popsicle” decks, but with more variety in shapes. Cruisers are ideal for getting around because they are lighter and more nimble than larger longboards, allowing you to bob and weave through urban obstacles. Uniquely shaped cruiser decks have also become popular for transition skating because they add style and flavor without having a strong affect on the way the board skates.

What the fuck is Bro Style? That's what a lot of skate nerds found themselves wondering at the end of 2012. Bro Style crept onto the scene with a goofy guerrilla-style internet marketing campaign that involved little more than the thumbs up logo. Little by little, product started to trickle out—beanies, snapbacks, pocket tees, socks, and other odd ephemera—and a few video clips. Bro Style is still something of a mystery, but one thing is clear, it's not meant to be taken too seriously. And that is seriously important for the skate industry to remember.
What began life as a screen-printing business back in 2001 has organically morphed into one of the UK’s most celebrated low-key bedroom brands. After completing a screen-printing and fine arts degree Stuart Smith set up Lovenskate to offer bespoke screen printing services to the skateboard industry and beyond from inside his parents garage. Over time, Lovenskate grew and formally metamorphosed into a skateboard brand back in 2001.
If you are a beginner, the best thing you can do before you buy a board is to ask yourself what kind of skateboarding you want to do. Do you want to go cruising around a mostly flat area for fun? A longboard may be the best choice for you. Are you interested in learning tricks and stunts? A double-kick skateboard may be the best option. A classic skateboard is perfect for the rider that isn’t really sure what they want just yet.

Krooked’s video release to date include ‘Krooked Kronichles‘ (2006), the experimental ‘Krooked – Gnar Gnar‘ (2007) only released on VHS in limited numbers, predating the explosion of interest in the outdated VHS format as foregrounded by brands such as Palace skateboards some years later, ‘Krooked – Naughty‘ (2008) and Krooked – Krook3D (filmed in both regular and 3D formats) (2010).


This skateboard is within the 22 inch category, (there are other categories according to size ranging from 22 inch to 36 inch longboards) and the Jet Black Lilac is our personal favorite. We love the twist of the color which is for people who want to keep it simple with just a dash of color. It also has some other amazing specifications like classic waffle top non-slip deck, 3-inch aluminum trucks with powder-coated finish and 59mm, 83A wheels for a smooth ride.

It's really hard to continue with a small girls’ board brand when so many companies are now interested in the women's market. We feel like it's the right time to close down the brand and move on to the next chapter. Thanks to George and Juli Powell as well as Michael Furukawa for their vision and support of the brand and our mission over the last decade. Thanks to those who bought our products, our team riders, media, and to those that believed in what we were doing from the very beginning. I also want to thank Mimi Knoop who wore multiple hats over the years and was responsible for making hoopla a brand that was respected, legitimate, and one that we were proud to be a part of.

Founded by the original technical street skaters Daewon Song and Rodney Mullen, Almost Skateboards always pushes the envelope with fun, artistic cartoon graphics paired with high quality materials.  Almost was one of the first brands to implement carbon fiber layers to their decks in the “Impact” deck line to increase the deck’s life and better maintain its shape.
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