“The skateboard industry’s current focus on performance by displaying almost exclusively difficult tricks, whether technical or dangerous, is not something we relate to on our daily experience on our boards. We feel that skateboarding has much more to offer than being only a sport. It has cultural, social, artistic, sociological values and much more and it seems all these aspects are being widely overlooked by the industry. Magenta is our outlet for representing the wide spectrum of possibilities that skateboarding carries within itself.”
Without good grip tape, skaters have a tough time staying on top of their board. The main complaints about poor grip tape tend to be that it was never very grippy or lost its grip really quickly. Once again, we recommend trusting in name brands with years of experience supporting skateboarders. Unfortunately, if you are buying a pre-made complete skateboard, you probably won't have access to the brand name of the grip. 
After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.
Buy a quality deck. Decks available at your local department store are usually of low quality and have pictures of cartoon characters on the bottom. If you want an entire board, but don't know exactly what you want, buy a complete skateboard from a company or go to a skate shop and ask the employee about the products. If you want to ride on the streets, get a 7.5 to 8.0 deck, if you want to ride vert, 8.0 and up is probably best. However, it's all personal preference. People street skate all the time with decks over 8.0.

TIP: Extra width and short noses make old school boards more difficult to flip or lift off the ground, so they are not ideal for street skating. With some old school boards, the truck mounting holes are drilled to only fit certain trucks, so make note of the truck pattern before you buy the deck. If you’re not sure your trucks will fit, just give us a call and we’ll figure it out. Shop Old School Compatible Trucks


Made with bamboo and fiberglass, this board is tough, flexible, and ready for anything. The construction is designed to feel and act like a snowboard. The drop-through design is perfect for freestyle longboarding, commuting, carving, pumping, and more. It gives you better stability and more wheel clearance. The board is definitely best designed for carving but tricks and kicks are easily done as well.
When looking at skateboarding’s history, the only thing that’s stayed the same is the overall structure: every board consists of four skateboard wheels, two skateboard trucks, and a riding surface of some kind. And while we’ve come a long way from the days of metal and clay wheels, some aspects of skateboarding - like the brands manufacturing some of the most trusted products - haven’t changed at all. Independent Trucks has been designing trucks since 1978. Powell Peralta, the company responsible for Powell Skateboards, Bones Wheels, Bones Bearings, and the Bones Brigade also started in 1978. NHS, Inc., the company that produces Santa Cruz Skateboards, Independent Trucks, Bronson Speed Bearings, Krux trucks, Flip Skateboards, Ricta Wheels, Mob Grip, and OJ Wheels started in 1973. It’s no wonder these brands are still doing so well - they’ve been with skateboarding since the beginning. Since the day skateboarding went from something surfers did when the waves were flat to its own sport that involves technique, practice, and careful consideration, a small handful companies have been there to help skateboarding become what it is today.

Its All Powell-Peralta Ligament decks feature a wider and more robust polymeric strap. The ligament strap is so powerful that in case your board breaks, the ligament strap will hold your deck together to allow you to ride out of it. Ligament decks are same in weight as a 7-ply maple deck but provide more pop and stiffness that lasts longer than ordinary boards.


They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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