After riding Powell decks for many years, I was given the opportunity by Michael Furukawa at Skate One Corp. to create my own board brand. This was an honor but I needed a co-pilot for this mission to happen. I asked Mimi Knoop if she would join forces with me and this was the beginning of an all girls skate brand that we called hoopla skateboards.
Now you need to look at the wheels of your skateboard. There are dozens of different sizes, materials, shapes, and features of skateboard wheels, and it can get confusing for beginners. The most common type of wheel is a hard plastic wheel, and for beginners, you’ll usually see a “90a” level wheel. Professional skaters often choose even harder wheels, up to a 100a, because it gives them more “pop” for tricks. But somewhere between a 90a and a 97a is usually best for beginners.
Mixing a clean and colourful graphical identity with tongue-in-cheek parodies of existing brand logos (most notably the now largely discontinued Starbucks homage), Skateboard Cafe have carved a niche within the flooded UK skateboard market largely based on their skater-owned status, the lack of conceit in their identity and a regular and well-received output of video content.
Powell Peralta is a brand that has been around since the late 1970s. The Powell Golden Dragon has been on the market for over four decades now, and its popularity hasn’t decreased. It’s easy to see why even legends like Steve Caballero recommend these skateboards. Powell is known for having boards that fit every age range and skill level, satisfying the needs of many. It’s also probably the reason as to why the product is surrounded by 5-star reviews.
Skateboarding has also become a major source of inspiration for high-end fashion brands, as they design their own interpretations of the skate culture and style from graphic T-shirts, five-panel hats, cropped, wide-leg pants, and skateboarding sneakers from the brands like Vans. But there’s no faking the original, and the brands that do it best are the ones that have a long-time heritage in the sport of the board, unlike the luxury labels simply trying to capitalize on the look.
In summary - recognizing a real skateboard isn’t rocket science, but it does take some amount of brand awareness and ultimately even trial and error. We tried to take the guesswork out of it by starting SkateXS and openly sharing and celebrating each and every component we use to build our skateboards. Hopefully we have been able to share the values and priorities we put into those design decisions.
Freestyle skating remained healthy throughout this period, with pioneers such as Rodney Mullen inventing many of the basic tricks that would become the foundation of modern street skating, such as the "Impossible" and the "kickflip". The influence that freestyle exerted upon street skating became apparent during the mid-1980s; however, street skating was still performed on wide vert boards with short noses, slide rails, and large soft wheels. In response to the tensions created by this confluence of skateboarding "genres", a rapid evolution occurred in the late 1980s to accommodate the street skater. Since few skateparks were available to skaters at this time, street skating pushed skaters to seek out shopping centers and public and private property as their "spot" to skate. (Public opposition, in which businesses, governments, and property owners have banned skateboarding on properties under their jurisdiction or ownership, would progressively intensify over the following decades.) By 1992, only a small fraction of skateboarders continuing to take part in a highly technical version of street skating, combined with the decline of vert skating, produced a sport that lacked the mainstream appeal to attract new skaters.
In March 1976, Skateboard City skatepark in Port Orange, Florida and Carlsbad Skatepark in San Diego County, California would be the first two skateparks to be opened to the public, just a week apart. They were the first of some 200 skateparks that would be built through 1982. This was due in part to articles that were running in the investment journals at the time, stating that skateparks were a good investment. Notable skateboarders from the 1970s also include Ty Page, Tom Inouye, Laura Thornhill, Ellen O'Neal, Kim Cespedes, Bob Biniak, Jana Payne, Waldo Autry, Robin Logan, Bobby Piercy, Russ Howell, Ellen Berryman, Shogo Kubo, Desiree Von Essen, Henry Hester, Robin Alaway, Paul Hackett, Michelle Matta, Bruce Logan, Steve Cathey, Edie Robertson, Mike Weed, David Hackett, Gregg Ayres, Darren Ho, and Tom Sims.
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.