Individuality and a self-expressed casual style have always been cultural values for skateboarders, as uniforms and jerseys are not typically worn. This type of personal style for skateboarders is often reflected in the graphical designs illustrated on the bottom of the deck of skateboards, since its initial conception in the mid seventies, when Wes Humpston and Jim Muri first began doing design work for Dogtown Skateboards out of their garage by hand, creating the very first iconic skateboard-deck art with the design of the "Dogtown Cross".
Girl’s next full-length video came in 2003 with the release of ‘Yeah Right‘ which introduced a crew of younger Girl riders including Paul Rodriguez and Jereme Rogers, along with announcing videographer Ty Evans addition to the Crailtap family. From 2002 onwards, Ty Evans had been the main driving force behind Crailtap’s video output as Spike Jonze’s Hollywood directorial career took off.
Alex Olson’s Bianca Chandôn has quickly blurred and crossed back and forth between the line that currently divides high fashion and skateboarding, pushing an androgynous aesthetic inspired by looks found in Tom Bianchi’s Polaroid book Fire Island Pines, which nobody was ready for. Olson has turned what started off as an idea for a small board brand into a hype machine that has become a hit across the world.
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Be sure to purchase from a reputable source. Buying online might save you a few dollars, but try your local skate shop first. The few extra dollars you spend support the shop and your local skate community. Developing a good relationship with a local skate shop often saves you money in the long run. The completes are not as good as custom made, but you can get them for a lot less money and upgrade any bad components later.
As the name implies, pro skateboard decks are decks made by well-known skateboard brands that typically feature graphics or logos related to a specific team rider. Usually, pro decks are more expensive than team decks of the brand and much more expensive than blank decks. The increased cost goes to the pro skater and it’s a way for the buyer to support their favorite skaters and brands. Pro street decks are almost always Canadian maple, besides a few carbon fiber exceptions and they are the most commonly purchased decks see in skateparks and on the streets worldwide.
You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.