Santa Cruz’s earliest videos Wheels of Fire (1987), Streets on Fire (1989), Speed Freaks (1989) A Reason for Living (1990) and Risk It (1990) are viewed today as paradigm-shifting releases which promoted interest in skateboarding globally by giving a platform to every kind of skateboarding that existed, from street and vert skating, through to the more niche genres such as slalom, downhill and freestyle, whilst at the same time retaining the aesthetic of skateboarding’s subcultural position in society.
Almost every skate shop will have a wall of boards that is either organized by brand, size, or alphabetically. At our CCS skate shop, we have multiple walls of boards that we try and keep ordered alphabetically. A wall of skateboards, at first glance, can be overwhelming, but if you know what size and roughly what brands you like, it should be fairly easy for you to figure out what board you want. Now would be a good time to mention our CCS Skateboard Buyer’s Guide, specifically the Decks Guide. In the CCS Decks Guide, you’ll find all the information you need to gain a basic understanding of skateboard decks.
Girl Skateboards is the foundation of all the other brands under the Crailtap umbrella (Royal Trucks, Chocolate Skateboards, Lakai footwear etc) and was established by Mike Carroll and Rick Howard during a mass exodus of pro skaters from Steve Rocco’s brands (Plan B, Blind, 101, World Industries) reputably inspired after arguments of wheel sales royalties.

Finally, consider the type of grip tape you'll want on the board. While function is important in this regard to give your feet ample support, there's nothing wrong with adding some bling to the board's surface either. Many skateboard retailers will offer you several choices of grip tape and board styles, so it's definitely important to ask a lot of questions.
Keep in mind how tall you are when choosing a board width. Also consider the kind of style you wish to skate. Most technical skaters (the ones who incorporate advanced flip tricks... like Rodney Mullen) tend to favor boards between 7.5 and 7.75 regardless of how tall or small they happen to be. The upper hand of having a thin board allows for quick rotation. The other side of the spectrum is the "go big" skaters (Jamie Thomas is a classic example of a "go big" guy). Most "go big" guys favor size 8.0 and up. The advantage of a wide heavy board feels more stable under your feet while in mid air and while landing (especially those who have big feet). If your a kid you might want to just stick with a 7.66 or smaller.
There is one question that one or another might have had in mind before: What is the best skateboard deck brand? Unfortunately, we don’t have a satisfying answer. But we did our very best and moved mountains by coming up with a very complex formula that takes sold decks, brand shop visits, search queries and lots of other fripperies into consideration to display a list of your favourite skateboard brands of 2017.
Its All Powell-Peralta Ligament decks feature a wider and more robust polymeric strap. The ligament strap is so powerful that in case your board breaks, the ligament strap will hold your deck together to allow you to ride out of it. Ligament decks are same in weight as a 7-ply maple deck but provide more pop and stiffness that lasts longer than ordinary boards.
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Distributed by NHS, Inc., Creature Skateboards was launched in 1994 by professional skateboarders Russ Pope, Jason Adams, Barket Barrett and Darren Navarrette. The company was revived in the mid-2000s. Creature is known for its horror themes on its skateboards and clothing. The company offers complete skateboards that include the decks, wheels, trucks, and bearings as well as customizable decks, and accessories. The Creature team includes 19 professional skateboarders. In addition to Navarrette, the roster includes such names as Al Partanen, Chris Russell, Cory Juneau and David Gravette.
Many cities also began implementing recreation plans and statutes during this time period, as part of their vision for local parks and communities to make public lands more available, in particular, for skateboarding, inviting skateboarders to come in off of the city streets and into organized skateboarding activity areas. By 2006 there were over 2,400 skateparks worldwide and the design of skateparks themselves had made a transition, as skaters turned designers.[43][60][61][62][63] Many new places to skateboard designed specifically for street skaters, such as the "Safe Spot Skate Spot" program, first initiated by professional skateboarder Rob Dyrdek throughout many cities, allowed for the creation of smaller alternative safe skate plazas to be built at a lower cost.[64] One of the largest locations ever built to skateboard in the world, SMP Skatepark in China, at 12,000 square meters in size, was built complete with a 5,000-seat stadium.[65]
Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.[42]
Founder Richard Novak is also widely credited as creating the skateboard industry as we know it today by establishing skateboarding as a separate culture and business by wrestling the sport away from the control of the roller-skating industry in the early 1970’s and promoting it through sponsoring events, supporting the nascent skateboard magazine culture, pioneering technologies within skateboard, truck and wheel construction and establishing the edgy cultural identity of skateboarding from the very beginning.

In the early 1970s, Frank Nasworthy started to develop a skateboard wheel made of polyurethane, calling his company Cadillac Wheels.[7] Prior to this new material, skateboards wheels were metal or "clay" wheels. The improvement in traction and performance was so immense that from the wheel's release in 1972 the popularity of skateboarding started to rise rapidly again, causing companies to invest more in product development. Nasworthy commissioned artist Jim Evans to do a series of paintings promoting Cadillac Wheels, they were featured as ads and posters in the resurrected Skateboarder magazine, and proved immensely popular in promoting the new style of skateboarding.

Skateboarders like things that aren't skateboarding, too, you know. Camping, fishing, motorcycles… Uh, skateboarding? Crap. Whatever. Pro skater Adrian Lopez founded Loser machine and the Dark Seas Division as a way to explore other facets of the culture through cool clothing. Loser Machine is a complete collection that goes far beyond that typical tees, jeans, and hats formula that many skate apparel brands rely on—leather motorcycle gloves, denim vests, and floral print button-downs are all evidence that this is a well-conceived project from a skater with good taste.


They aim to make of the best distinction to recognize among a thousand brands available. Starting from scratch, the brand has become successful with the invention of drop down longboard that convinces skaters around the world to have many advantages. Their belief in “making quality skateboards that will improve life” has never faded as they grow to be in the back of Blackcomb Ski Club. They even plant a tree for every product they make and sell to prove their eco-friendly operation.

If you are looking for a skateboard that will provide you with all the necessary features you need to ride safely and efficiently, then the Punisher Butterfly Jive will be the perfect board for you. No matter if you want to give this skateboard to one of your kids or if you want it for yourself, it has the perfect size to fit just about anyone. This makes it very versatile, and is able to be used by nearly every age range.
Illegal skating includes jumping over cracks or obstacles on the sidewalk (rather than stopping, picking up one’s board and walking around the obstacle), turning, riding over certain public property and any stopping maneuver that could be considered a trick. A ticket for skateboarding is a traffic violation, but skaters are more commonly cited for vandalism or trespassing—misdemeanors that stay on a skater’s record and usually carry a fine or a sentence of 40 hours of community service, or both.
I rode for them as a ‘Amateur’ skateboarder in ‘79-’80, and they, at that time, had one of the Best boards out on the market, made of Fiberglass in a torsion box, with a foam core, and urethane ‘bumpers’ all around. I still have that board, and one set of C-70 Reds from then. I skated that gear hard, for many years, too. I still own 6–7 full sets of “krypto’s” for skateboards, and 8 that’re on quad-roller-skates. Great wheels, and they’re still in use.
It’s not just standard deck sizes that are available for creating or replacing your board. You can just as easily get a great longboard deck to work on in your basement or garage. One of the best and best-reviewed options out there is the Loaded Boards Poke Longboard Skateboard Deck. This standard-design longboard deck has it all to help you make the ideal board. 
Ancheer 31″ Pro Skateboards are made of 7-ply maple wood and finished with anti-slip grip tape.  It includes 60mm PU wheels ideal for riders who want to carve out sections, obtain speed and higher off the ground for tricks. It features 6″ Tony Hawk Signature aluminum trucks and 32″ long deck with double kick tail which is ideal for perfecting your favorite tricks.  It comes with ABEC-7 skateboard bearings.  It has style and quality which is expected from the most influential skateboarders of all time.  It is one of the best-rated skateboards on Amazon with a rating of 4.8.
Founded by English freestyle skater, engineer and skateboarding entrepreneur Jeremy Fox in 1987 (Fox is also reputed to be the first person to import skateboard specific footwear ‘Pro-Keds’ into the UK) Deathbox in its heyday was one of only a handful of European brands that ever controlled enough market share to be a significant player in the skateboard industry.
That Captain America-esque deck, though, is where the real magic happens. It uses Plan B’s Blk Ice tech, which means it’s lighter than your average board, stronger than standard 7-ply maple, and it’s built to slide and pop like no other without any need to add wax. This also makes it more consistent; no extra slippery or sticky spots, just a smooth ride.
“As far as the actual look of the vast majority of contemporary graphics goes, I’d say that it feels to me as if something has been lost. It’s down to what you can do with modern heat transfer printing techniques – you can literally just take a photograph from the Internet and print it identically straight onto a skateboard. Speaking personally, there’s very little to challenge you there: either from the point of view of creating graphics, or from the consumer’s perspective. Whereas back when screen-printing was the norm, every time a graphic was produced the artist was physically cutting the key line out by hand. The key line is the final black line that forms the outline of whatever it is that you’re printing and ties in all the other colours together. You can see this in the early Sean Cliver graphics for example, where it’s clear that he has hand cut the key lines as precisely as he was able to, but looked at from today’s perspective they’re not perfectly precise, which is what gives Cliver’s earliest stuff its specific look in my opinion.”
Element has also diversified their business model with ventures into retail with Element stores across the globe, advocate programs supporting artists such as Thomas Campbell and Fred ‘French Fred’ Mortagne, Women’s fashion through the Element Women’s range and the most cohesive approach to supporting European skateboarding of any brand in the industry through their dedicated European team.
×