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Element is of the most mainstream brands in the industry today that has sponsored legends like Nyjah Huston and Bam Margera.  There are many pro decks to choose from with some amazing tribal designs and they have introduced a “featherlight” technology that allows Element to have some of the lightest boards on the market today.  Some may call Element “too mainstream” or “sellouts”, but at the end of the day, they produce quality products in a variety of artistic designs.
You’re just looking for a quality skateboard to buy for a beginner (either you or someone you know), but you have no idea where to start.  You see bearings, hardware, wheels, decks, and trucks being advertised but don’t want to spend hours researching which individual part to buy.  This is how I felt when I was first looking to but a complete skateboard for my nephew for Christmas many years ago. I wanted something that he would love, but also that was safe and would not break the bank.  After researching and making a decision I thought it would be useful to share this information with others who may be in a similar situation.
They have continued to ride that wave over the past year, continuously putting out great edits, following cherry up with Sickness, Red Devil, Joyride, and Swoosh, all in collaboration with cherry’s filmer Bill Strobeck. We all know they will never fall off when it comes to putting out fire gear every new season and drop, but to keep it coming with actual great footage is another story, and is definitely making skateboarding better today.
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