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As it eventually became more apparent that skateboarding had a particular identity with a style of shoe, other brands of shoe companies began to specifically design skate shoes for functionality and style to further enhance the experience and culture of skateboarding including such brands as; Converse, Nike, DC Shoes, Globe, Adidas, Zoo York and World Industries. Many professional skateboarders are designed a pro-model skate shoe, with their name on it, once they have received a skateboarding sponsorship after becoming notable skateboarders. Some shoe companies involved with skateboarding, like Sole Technology, an American footwear company that makes the Etnies skate shoe brand, further distinguish themselves in the market by collaborating with local cities to open public Skateparks, such as the etnies skatepark in Lake Forest, California.
This is an interesting option because it is basically a hybrid between a blank and pro skateboard deck. It’s like a pro board in that is has a “brand” and logo, but the cost is similar to blanks and they don’t sponsor the same quantity and caliber of professional skaters that other pro brands do. While the logo is really cool and the rest of the parts seem to be high quality, you may not get the same brand recognition with Punisher as you would with other brands like Element or Toy Machine. This deck is also 7.5″ which makes it a great choice for a younger beginner. This is the perfect beginner skateboard for someone who doesn’t really care about the brand name, but still wants the style and performance of an above average professional skateboard.
Longboards excel when covering longer distances on roads and bike paths or for “bombing” hills. The wider trucks and wheelbase provide superior stability, and larger wheel options help retain speed for faster commuting. Still, longboards are less responsive than shorter boards and don’t always have kick tails, making them less functional in tight spaces.
Chocolate Skateboards is a skateboarding company distributed by Crailtap. Following on the heels of Girl, Chocolate was launched in 1994 by Mike Carroll and Rick Howard and is known by its Chocolate hearts logo. Their skateboards are made of durable seven-ply maple. Graphics are also important to the Chocolate brand, and you will find things such as classic cars or cartoons. You can find complete Chocolate skateboards with deck, trucks, wheels and bearings, customized decks, accessories, and apparel. The Chocolate team consists of Vincent Alvarez, Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts, Elijah Berle, Stevie Perez, Raven Tershy, and Jerry Hsu.
Tony Hawk and Per Welinder developed the Birdhouse Projects Skateboard Company following the decline professional skateboarding saw in the late 1980’s to early 1990’s. Tony Hawk gave the Birdhouse Projects name instant notoriety and made it into one of the professional skateboard brands in the world. Many skaters who have followed Hawk, have faithfully chosen a birdhouse skateboard. Birdhouse grabs the third place spot with their boards that are built to last and also provide maneuverability and for being a top rated skateboard brand.
Whilst early skateboarders generally rode barefoot, preferring direct foot-to-board contact, and some skaters continue to do so, one of the early leading trends associated with the sub-culture of skateboarding itself, was the sticky-soled slip-on skate shoe, most popularized by Sean Penn's skateboarding character from the film Fast Times at Ridgemont High. Because early skateboarders were actually surfers trying to emulate the sport of surfing, at the time when skateboards first came out on the market, many skateboarded barefoot. But skaters often lacked traction, which led to foot injuries. This necessitated the need for a shoe that was specifically designed and marketed for skateboarding, such as the Randy "720", manufactured by the Randolph Rubber Company, and Vans sneakers, which eventually became cultural iconic signifiers for skateboarders during the 1970s and '80s as skateboarding became more widespread.
Skateboarders from all over know Santa Cruz Skateboards for its “Screaming Hand” logo, designed by legendary artist Jim Phillips, and the monstrous artwork displayed on the decks, including series styles such as their Star Wars and Marvel series. Founded in 1973 and distributed by NHS, Inc., the California based brand is the oldest continuous skateboard company in the world. Santa Cruz boards are made from 100% North American maple and they offer complete skateboards, decks, and cruiser boards. The Santa Cruz Skateboards team consists of 16 professional skateboarders including names such as Blake Johnson, Dylan Williams, Emmanuel Guzman, and Eric Dressen.
In 2003 Go Skateboarding Day was founded in southern California by the International Association of Skateboard Companies to promote skateboarding throughout the world. It is celebrated annually on June 21 "to define skateboarding as the rebellious, creative celebration of independence it continues to be." According to market research firm American Sports Data the number of skateboarders worldwide increased by more than 60 percent between 1999 and 2002—from 7.8 million to 12.5 million.
The use of skateboards solely as a form of transportation is often associated with the longboard. Depending on local laws, using skateboards as a form of transportation outside residential areas may or may not be legal. Backers cite portability, exercise, and environmental friendliness as some of the benefits of skateboarding as an alternative to automobiles.
If Supreme wasn’t featured on this list, we might get a long list of hate in the comments, but I’m not adding it just to satisfy the hypebeasts. Over the past few years, what was previously dismissed as a brand that catered mostly to resellers has once again gained a spot at the forefront of what is important in skateboarding today. With the release of cherry in 2014, Supreme showed the world that they haven’t forgotten their roots, and reminded us they will always be a skateboard company first and foremost.
The magazine only lasted four issues, but resumed publication as Skateboarder in 1975. The first broadcast of an actual skateboarding competition was the 1965 National Skateboarding Championships, which were held in Anaheim, California and aired on ABC’s “Wide World of Sports. Because skateboarding was a new sport during this time, there were only two original disciplines during competitions: flatland freestyle and slalom downhill racing.
While they might not be so well known as an apparel company as so many other brands on this list, Sk8mafia stays winning with skateboarding’s core base. Their most prominent pro, Wes Kremer, was named Thrasher’s Skater of the Year for 2014, and they continue to drop a monthly edit featuring their whole crew through Ride Channel. The Mafia keeps the streets fed.
Independent has been making skateboarding trucks for over 25 years. Independent's Stage 9 truck series are quality made, lightweight and still durable. They also feature "Fast Action Independent Geometry," which means they are designed to react more quickly to your motions than other trucks. Independent trucks are usually on the wider side, but all sizes are available. Independent trucks are also guaranteed for life against manufacturer defects but should last forever anyway.
Signature Sick Graphics – bLind initially used a grim reaper as their signature design. Today, they still use the grim reaper along with several other skull graphics. Decks are often released with sick graphics of flame engulfed skulls, high detailed grim reapers or graffiti blocks. The graphics used on bLind decks are one of a kind masterpieces that loudly display the bLind company message.
There are three types of skateboards: classic, retro, and snake. Classic boards are the most common and what you generally find when you go shopping. Retro boards are longer and have larger wheels. They are great for skating long distances but inferior to classic boards for doing tricks. A snake board is not appropriate for kids since it requires intensive balance and has only one wheel.
Many parents and grandparents visit SkateXS for their young one’s first “real” skateboard with the same fundamental quality questions. I realized we could certainly do a better job of making sense of it all! So with a bit of karmic appeal that someone will someday finally explain unicycles to me, here is a summary of something we actually know a thing or two about!
As the oldest brand on this list, Santa Cruz rightly holds the distinction of being the oldest skateboard brand in the industry and thus, the brand which effectively created the modern skateboard brand as we know it today. Founded as part of NHS Inc. a Santa Cruz based skateboard distribution company over 40 year ago, Santa Cruz as a brand has played a large part in every era of skateboarding history since its inception.