If Supreme wasn’t featured on this list, we might get a long list of hate in the comments, but I’m not adding it just to satisfy the hypebeasts. Over the past few years, what was previously dismissed as a brand that catered mostly to resellers has once again gained a spot at the forefront of what is important in skateboarding today. With the release of cherry in 2014, Supreme showed the world that they haven’t forgotten their roots, and reminded us they will always be a skateboard company first and foremost.

Skateboarding during the 1990s became dominated by street skateboarding. Most boards are about 7 1⁄4 to 8 inches (180 to 200 mm) wide and 30 to 32 inches (760 to 810 mm) long. The wheels are made of an extremely hard polyurethane, with hardness (durometer) approximately 99A. The wheel sizes are relatively small so that the boards are lighter, and the wheels' inertia is overcome quicker, thus making tricks more manageable. Board styles have changed dramatically since the 1970s but have remained mostly alike since the mid-1990s. The contemporary shape of the skateboard is derived from the freestyle boards of the 1980s with a largely symmetrical shape and relatively narrow width. This form had become standard by the mid '90s.[42]

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You know how people say shit like: Ernest Hemingway is “a writer's writer” and it's not really clear what that means, but you sort of get it? Well Anti-Hero is a skater's skate brand. Founded by underground hero pro skater Julien Stranger, Anti-Hero is a direct expression of his attitude towards the skate industry, which is basically that skateboarding is life and fuck everything else. Anti-hero has a reputation for being one of the gnarliest skate brands around, thanks in part to their team of heavies which includes John Cardiel, Tony Trujillo, and Chris Pfanner.
It's been a long time since Cara-beth has had a feature in an international skateboard publication and in the September 2008 issue of The Skateboard Mag the longtime silence has been broken with a CB interview. With that in mind there was an impromptu launch party for the issue at the Encinitas Y that found longtime CB mentor Duane Peters, Dave Hackett, Lester Kasai and Tony Mag in attendance. Short but sweet skate session on the vert and bowl ensued and all went home happy. Congrats on a job well done Cara-beth!

^ Jump up to: a b Costello, Becca (November 10, 2005). "Skateboarding is not a sport: Skateboarding the Sacramento streets takes skill, balance and nerve. Just don't call it a sport". Sacramento News & Review. Retrieved December 10, 2012. Despite stickers, posters and T-shirts stating the contrary, it turns out that skateboarding is, in fact, a crime. “In the downtown district, you can skateboard as transportation,” Rafter explained. “Anything other than all four wheels on the ground and getting to where you’re going, they have a problem with.”
Decks come in a variety of shapes and sizes. You can choose a mini-board, a cruiser, a drop-through, or a standard deck for your favorite set of wheels and hardware. Widths range too from a few inches with a 22-inch board to the wide size of a true cruiser. Some decks are flat as possible while others are significantly concave for optimized turning. You can buy a deck with artwork and grip tape already attached for a quick install or you can get a bare-bones wooden deck to truly customize.
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